• Europe’s Leading FMCG Consultancy

    Over the last decade we have helped over 100 clients across 25 countries. From gaining shopper insights to understanding the competition and the category better to improving product branding and optimising supply chains – we are the FMCG experts.

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  • FMCG Marketing & Branding

    As a leading FMCG marketing agency, we’ve been helping products jump off the shelf for over a decade. When we design your new brand, packaging or website, we bring our retail experience to every brief. We love, live and breathe the sectors that we serve, obsessing about giving your product a killer creative proposition.

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  • FMCG Market Research

    With backgrounds in retail, food manufacture, and consulting, nobody else has a grasp on FMCG sectors as encompassing and unique as ours. That’s why numerous multinational food and drink companies, suppliers, and investors choose us to conduct quality FMCG market research.

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  • Exporting to the UK

    We’ve helped over 30 brands successfully enter the UK market and achieve listings across retail, foodservice and health stores. Working with over 80 UK agents and distributors, nobody is better placed to find the right partner for you. Trusted by buyers and respected by the trade, we are the first port of call for ambitious brands looking for a UK market entry strategy to crack the British market.

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  • Commercial and Business FMCG Consultants

    From high level strategic consulting to the more commercial side of building relationships and helping you get your products out there, our FMCG consultants can help. With our expertise in the food and drink sector, among others, success is just around the corner.

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The 2020 Trend Report Has Arrived – Download The 2020 Trend Report

We Are The Food and Drink Experts

HRA Global was founded as a new kind of food and drink consultancy and has since expanded to serve other Fast-moving Consumer Goods (FMCG) sectors, such as skincare & beauty, household, hygiene and health. We are a company that combines professional and effective FMCG market research, in-depth commercial & consulting services and FMCG marketing with a friendly, personal approach. You might want to understand the competition or your shopper more, be interested in expanding into a new category or market or be seeking growth – talk to us, we can help.

The HRA Global difference : F A C T

F Fresh

Creatively strong, we’ll catapult you into a special space where success lies. Thinking differently gets results.


A critical friend, we’ll be honest and supportive. We’ll tell you straight.


Finding solutions by tenaciously exploring all the avenues. We don’t stop until our curiosity is satisfied.


Trusted to deliver by over 100 clients in over 25 countries. We won’t let you down.

Our Clients and Work

By seeing the full picture, we can give you more.

Rather than time consuming and expensive briefing of separate research, marketing, and strategy agencies, we knit together an integrated end-to-end service, saving you time and delivering measurable added value.

Sometimes we get to shout from the rooftops about what we have done to help, other times we deliver a project discreetly, and then never breathe another word about it. Discover some recent food and drink case studies.

HRA Global Clients

“The lifecycle report has been very useful in stimulating thinking for the strategic review”

Ian Bretman, Executive Vice Chair of the Board, Fairtrade Foundation

They gave us concise, evidence based and actionable recommendations. They were enjoyable to work with and their knowledge of, and contacts in the UK and European Dairy industry was impressive.

Bob Jones, Head of Marketing, Jersey Dairy
HRA Global Clients

They worked quickly but professionally and were always accessible and collaborative.

Jonathan Law, Processing & Scale Up Partnership Manager, Britvic

They are quick, knowledgeable and responsive – the ‘go to’ people in health, whole foods, organic and Free From.

Paul Visser, MD Paul’s Quinoa

I really enjoyed working with the team at HRA would 100% recommend HRA and hope to work with them again soon.

Michael Joyles Chief Commercial Officer Avalon Produce Limited

They know the UK market very well and are in touch with all the key agents and distributors. They are easy to work with, knowledgeable and good at getting results. They have a very professional and European team and work successfully across EU borders.

Massimillano Kropf, Export Department, Eurospital -

They are effective and considered with a friendly, professional responsive work ethic.

Ben Cull, Marketing Consultant, Omsco