Latest Posts

market research on phone

Learning From Customers From a Distance

From the very beginning, HRA Global has always had a strong digital side. Partly due to us having a high proportion of international clients, early on we hopped on Skype, Go To Meeting and BlueJeans platforms for client project meetings and FMCG market research, as detailed in a recent Market…

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crowd at peaceful protest


One of my fondest memories was when we found out my wife was pregnant for the first time.  We had a ‘two up, two down’ house in St Albans and we madly ran around all the rooms singing along to David Bowie’s classic song ‘Changes’ on repeat. It was a…

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health and beauty products

Lockdown Shakes the Foundations in Health and Beauty

The lockdown due to the COVID-19 pandemic in the UK has brought rapid change to our structures and routines. One aspect for many that we likely did not comprehend at the start of the lockdown, as it was not understood quite how long the restrictions would last, is the impact…

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To B or Not to B?

Considering the abundance of challenges that we are set to face in the coming years as a result of climate change, it is unsurprising that businesses and consumers are changing their ways to become less of the problem and more of the solution. Opposing the generally now outdated view that…

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futures for food poster

Hamish is Speaking at the ‘Futures for Food’ Symposium

Hamish is set to speak at the ‘Futures for Food’ Symposium on Thursday 28th May 2pm – 5pm. This is an exciting event brought by the University of Portsmouth, by Professor Lisa Jack and Sandra Johnson. Keep reading for a message from Hamish and details of how you can attend…

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woman with mask on in supermarket

Taking Baby Steps out of Lockdown

I hope you got some quality rest over the bank holiday weekend and filled your tank up for the weeks ahead as the country starts to tiptoe out of lockdown. Most of you know that I’m a British Cycling and Triathlon coach in my spare time for a couple of…

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fmcg expert panel

Help Shape the Future of Food and Drink!

We’re helping our clients re-imagine food and drink for retail, wholesale and foodservice. HRA Global’s FMCG Expert Panel aims to help bring the industry together to help pave the way for a more secure and sustainable future. And if you want to play a role in shaping the future, we…

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people enjoying bottles of sparkling tea

Milk? Sugar? Sparkling? Can the UK Learn to Love Sparkling Tea?

The way that the public is consuming drinks is changing. With increasing awareness of the impact of sugary drinks and the rise of ‘no and low alcohol’, brands are now looking to develop more natural, low-calorie drinks in order to move with public opinion. In the US, the introduction of…

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taking a photo of meals

What Deep Dive Research Can Offer Food and Drink Brands

Gathering rich insight at scale – are digital ethnographies the ‘holy grail’ of online market research? Up until recently you could have been excused as thinking of the ethnographic method as something best left to academics. The word ‘Ethnography’ brings to mind in-depth studies of populations over time, typically in…

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empty restaurant during coronavirus

Have the rules of the game changed for food and drink brands?

The article I desperately wanted to write this month was a positive, uplifting piece about how both the food and drink industry and the nation has come together to rally round the vulnerable and the health service. And about how, after an Easter pause to reflect, there are the first early signs of a way out of the crisis.   But sadly, that’s…

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