Britvic are one of the most successful international soft drink companies in the UK. (You might have heard of Robinsons, J20 or R Whites?) They required assistance with finding a development partner and possible contract manufacturer for a new product.
We researched and contacted relevant companies to discuss Britvic’s requirements, eventually compiling a shortlist of 5 companies. Our business and FMCG commercial consulting team were delighted with the outcome.
Having used the shortlist we recommended, they are proceeding with the contract negotiation stage.
HRA delivered successful FMCG Market Research projects, which evaluated consumer options for one of our existing children’s brands. The FMCG research was well constructed, using sound methodology and fieldwork, while the conclusions were presented clearly and actionable. They worked quickly but professionally and were always accessible and collaborative.
- Jonathan Law, Processing & Scale Up Partnership Manager, Britvic
