• Britvic

    Management and Supply Chain

The Challenge

Britvic are one of the most successful international soft drink companies in the UK. (You might have heard of Robinsons, J20 or R Whites?) They required assistance with finding a development partner and possible contract manufacturer for a new product.

The Strategy

We researched and contacted relevant companies to discuss Britvic’s requirements, eventually compiling a shortlist of 5 companies.

Key services

  • Desk research
  • In depth interview
  • Partnership management
  • Contract manufacturer sourcing
  • Commercial recommendations

The Results

Having used the shortlist we recommended, they are proceeding with the contract negotiation stage.

HRA Global Clients

HRA delivered successful Market Research projects which evaluated consumer options for one of our existing Children’s brands. The research was well constructed, using sound methodology and fieldwork and the conclusions were presented clearly and actionable. They worked quickly but professionally and were always accessible and collaborative.

- Jonathan Law, Processing & Scale Up Partnership Manager, Britvic
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