The Challenge
For UKTI, attracting firms to invest in the UK’s food and drink industry sustains the sector as a key driver of skills, and encourages capital investment in infrastructure and jobs. The role: to deal at CEO level with large international food and drink corporations to advance the case for them investing in the UK to realise their corporate growth ambitions.
The Strategy
We delivered a value-added set of analytics that highlighted the margin opportunity of setting up in the UK with pricing, route to market recommendations and what we call a ‘size of the prize’. We also delivered significant assistance to companies, identifying the right skills, academic support with R&D and recommendations on where in the UK to set up the operation.