• Ekobryggeriet Nordic Tonic

    Exporting to the UK

The Challenge

Ekobryggeriet is an organic tonic brand, prepared in Sweden and developed for the Nordic market. With a view of getting their drinks range into foodservice – specifically bars and restaurants – Nordic Tonic contacted us to help find a suitable sector distributor.

The Strategy

We firstly worked to map the UK market for tonics, honing in on the premium end of the market, to identify the best space for Ekobryggeriet to play in both the retail and foodservice markets. We then used our extensive knowledge of the market and trade contacts to advise on route to market, and paired Ekobryggeriet up with suitable commercial partners.

In addition, we also worked with the brand to ‘localise’ their packaging for the UK market.

Key Services

  • Translations
  • Distributor search
  • Packaging optimisation
  • Category analysis

The Results

Nordic Tonic successfully established a partnership with a chosen distributor and are now approaching the market.

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