The Challenge
Highland Spring are one of the best-selling water brands in the UK, but had suffered from discounting in the bottled water category, just at the time that their category team was stretched. Through making use of their sales data, we assisted with sales forecasts and provided advice on boosting growth for 2015.
The Strategy
Our FMCG consultants conducted an in-depth analysis into the bottled water category as well as Highland Spring sales for each of their top seven accounts.
