The Challenge

Highland Spring are one of the best-selling water brands in the UK, but had suffered from discounting in the bottled water category, just at the time that their category team was stretched. Through making use of their sales data, we assisted with sales forecasts and provided advice on boosting growth for 2015.

The Strategy

Our FMCG consultants conducted an in-depth analysis into the bottled water category as well as Highland Spring sales for each of their top seven accounts.

Key Services

  • FMCG Consulting (business management)
  • Financial modelling and forecasting
  • Category analysis
  • Business turnaround

The Results

The recommendations were fully accepted, and the Highland Spring category strategy changed with the result that 2015 was a very strong year for the brand with sales surpassing £100m for the first time in its 35-year history.

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