I Quit Sugar

The Challenge

After becoming a bestselling phenomenon in Australia and selling over 100,000 copies, Sarah Wilson’s I Quit Sugar brand set its sights on the UK market. With the sugar revolution still in the early stages in the UK, the brand needed help with breaking into the market. Our exporting to the UK team took up the challenge.

The Strategy

We assisted the brand by looking at co-packing options and finding them a distributor that shared their passion for the brand, as part of our FMCG consulting services.

Key Services

• Importing to the UK
• Category analysis & expertise
• Account management
• Approaching retailers
• Sourcing a co-packer
• Labelling guidance

The Results

The I Quit Sugar brand was quickly snapped up by one of the UK’s major retailers, who gave it a national listing for several stock keeping units (SKUs).