Lazy Vegan is an innovative brand comprising frozen ready meal products hailing from the Netherlands. With its signature source of protein “Pulled Peaz”, Lazy Vegan saw a gap in the UK vegan market for alternative meat replacers. To explore the UK as a potential option for exploration and growth, the business needed guidance and support to breach the gap between our two countries.
We closely advised a twin-track route to market – firstly offering a single forward-thinking retailer exclusive rights to the product in exchange for marketing and commercial support, whilst also targeting the health store and online channels with a broader offering.
This worked very well, securing a listing within a matter of weeks, and we supported the brand with a market research project, advice on market entry, and helped manage the relationship with the multiple retailer.