• Lazy Vegan

    Exporting to the UK

The Challenge

Lazy Vegan is an innovative brand comprising frozen ready meal products hailing from the Netherlands. With its signature source of protein “Pulled Peaz”, Lazy Vegan saw a gap in the UK vegan market for alternative meat replacers. To explore the UK as a potential option for exploration and growth, the business needed guidance and support to breach the gap between our two countries.

The Strategy

We closely advised a twin-track route to market – firstly offering a single forward-thinking retailer exclusive rights to the product in exchange for marketing and commercial support, whilst also targeting the health store and online channels with a broader offering.

This worked very well, securing a listing within a matter of weeks, and we supported the brand with a market research project, advice on market entry, and helped manage the relationship with the multiple retailer.

Key Services

  • Market strategy
  • Quantitative research
  • Packaging compliance
  • Consumer led product optimisation
  • Retail account management
  • Supply chain and logistics

The Results

Lazy Vegan achieved a listing with a major multiple retailer within a matter of weeks, as well as three key wholesalers in the health food area.

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