• Paul’s Quinoa

    Exporting to the UK

The Challenge

Paul’s Quinoa is a successful European brand of quinoa products. To achieve their plans to enter the UK market, they needed assistance with finding a sales and distribution partner.

The Strategy

We used our existing contacts and knowledge of the industry to make contact with potential partners. We also provided strong category work and market intelligence which helped shorten the brand’s time to market and attracted a distributor on board quickly.

Key Services

  • Consulting
  • Category analysis
  • Distributor sourcing
  • Route to market

The Results

Paul’s Quinoa has since achieved listings in Sainsbury’s.

HRA established our successful UK market entry strategy. They supported us with strong category analysis & market intelligence. They are quick, knowledgeable and responsive – the ‘go to’ people in health, whole foods, organic and Free From.

Paul Visser, MD, Paul's Quinoa
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