The Challenge
Provena is Finland’s market leading cereal company. They were looking to bring their instant oatmeal products to the UK market but needed advice to help them decide which of their flavours would appeal most to the UK audience.
The Strategy
We conducted some taste tests with over 100 UK gluten-free consumers in order to determine which of the two flavours (maple syrup or cinnamon) consumers prefer. We also compared their products with the same flavours from a leading competitor.
