• Provena

    Food Market Research

The Challenge

Provena is Finland’s market leading cereal company. They were looking to bring their instant oatmeal products to the UK market but needed advice to help them decide which of their flavours would appeal most to the UK audience.

The Strategy

We conducted some taste tests with over 100 UK gluten-free consumers in order to determine which of the two flavours (maple syrup or cinnamon) consumers prefer. We also compared their products with the same flavours from a leading competitor.

Key Services

  • Category analysis
  • Taste tests
  • Quantitative analysis
  • Specialist sample recruitment

The Results

The results of the food market research highlighted one clear winner which was consequently chosen as the product to launch.

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