• Raisio Provena

    Marketing & Branding

The Challenge

Finnish category leader in gluten-free oats, Provena wanted to expand their reach by bringing their free from products to the UK market. They needed to spike an awareness of the brand and required our help with planning and supporting the launch at its many stages of development.

The Strategy

We worked with Provena to generate trade and consumer awareness of the brand throughout a variety of marketing and branding services.

Key Services

  • Advertising
  • Online designs
  • Website creation and management
  • Social media management
  • Print design
  • POS
  • Trade Shows

The Results

Provena gained listings in Holland & Barratt, Amazon and in selected Waitrose stores and various independent wholesalers.

We have successfully partnered with HRA for over 2 years on our Provena brand. No one understands the UK and EU Free From market as well as they do, and they are exceptionally well connected. They deliver all our UK trade and consumer marketing and blogger outreach programs and trade shows and always have a creative, high quality and value for money approach. They are passionate about the Free From market and are often the first to detect new consumer trends.

- Kati Mansikkaviita, Brand Manager, Provena.
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