The Challenge

Finnish category leader in gluten-free oats, Provena wanted to expand their reach by bringing their free from products to the UK market. They needed to spike an awareness of the brand and required our help with planning and supporting the launch at its many stages of development.

HRA Global devised a UK market entry strategy for Provena before our food marketing team took over.

The Strategy

We worked with Provena to generate trade and consumer awareness of the brand throughout a variety of food marketing and branding services.

The strategy included online and print designs, trade shows and social media management for Provena. Read on to learn of the complete list of food marketing services carried out by HRA Global for this particular client.

Raisio Provena in picnic
Raisio Provena

Key Services

  • Advertising
  • Online designs
  • Website creation and management
  • Social media management
  • Print design
  • POS
  • Trade Shows

The Results

Provena gained listings in Holland & Barratt, Amazon and in selected Waitrose stores and various independent wholesalers.

We have successfully partnered with HRA for over 2 years on our Provena brand. No one understands the UK and EU Free From market as well as they do, and they are exceptionally well connected. They deliver all our UK trade, consumer marketing, trade shows and blogger outreach programmes. HRA Global always have a creative, high quality and value for money approach. They are passionate about the Free From market and are often the first to detect new consumer trends.

- Kati Mansikkaviita, Brand Manager, Provena.
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