The Challenge
SPRING Singapore and SPC, working in partnership, enlisted HRA to organise a 5-day insight tour around the UK. The Tour helped Singaporean food and drink companies learn about best practice in the UK market, offering them the opportunity to network with potential agents and distributors for their products.
The Strategy
We put together a varied itinerary, which included guided store tours, distribution centre visits, talks from various academics, industry-leaders and respected distributors, and a tour around the production facility of one of the UK’s largest ready meal producers. We also organised the logistics for the trip, allowing the delegates and the client to make the most of the trip without having to worry about the minor details.
