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The dairy industry has long been characterised by tradition and continuity, yet is in fact is one of the most fast changing and competitive grocery categories. Be it the more conventional areas such as cheese; white & flavoured milk; yoghurts; or the relatively new areas of quark; skyr; or functional ice cream, it is certainly…

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Free From is one of the pillars of the HRA business, spanning gluten free, wheat free, lactose free as well as nut free. With a diverse range of clients from both within and outside of the UK, we have an unrivalled knowledge of the UK and European gluten free and lactose free markets. We are…

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Few categories are structurally as changeable as ready meals. Many retailers are changing and rotating their entire own label category within each trading year. As well as changes at an individual recipe dish level, the cuisines that inspire the dishes change each year. Whilst cuisines such as Chinese; Indian and Italian remain ever-popular, other cuisines…

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Frozen food is undergoing a renaissance. Beyond the well communicated benefits of freshly frozen produce, the category is reaching out and appealing to new buyers and shopper demographics, some of which have given frozen a wide berth in the past.  Categories centered around convenience such as ready meals, in particular new organic, vegan and functional ranges,…

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As a volume opportunity, selling to other manufacturers can be hugely attractive. In many areas it is a complicated market, often requiring suppliers to be as in-tune with a processor’s customers and business as they themselves. This involves analysis of which products are sold and where, be it retail, foodservice or other. Approaching the market…

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Historically, the organic category has suffered from cyclicality, booming when the economy was good and falling back in harder times. However, the drives of organic are now deep-rooted and numerous. It is able to align with other drivers such as Local and Provenance to address welfare and environmental concerns in a unique way. Another of…

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Foodservice can be a difficult channel to understand and unlock, but the rewards are there for those that persevere. Issues commonly faced are incomplete data and information; the complexity of the sector in its many different facets, sub-sectors and market drivers; as well as a language and jargon all of its own. Experience, intuition, and…

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Having escaped from the confines of gym-goers and bodybuilders, it’s fair to say that Sports Nutrition has made it to the mainstream. No longer sold exclusively in gyms and on specialist websites, these days everything from protein shakes to recovery bars can be found on the supermarket shelves. As gym and sports club memberships continue…

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The exponential growth of Veganism caught many unaware, both inside and out of the food industry. Moving on from its near neighbour, Vegetarianism, Veganism is able to tap into health, ethical, and religious drives to leverage its appeal and volume growth. Our interest in the health sphere has naturally led us to work with several…

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The drinks market is subject to rapidly changing consumer tastes, growing concern about environmental sustainability, and innovation in product format and flavours. Add into that the constant battle between brands and own labels, and raw material volatility, this is a rewarding and dynamic but challenging space. Our specialisms in beverages and dairy combine within the…

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The personal care category continues to grow and develop in offer and appeal.  The ongoing tussle between brands and own label continues with the most innovative and agile propositions exciting interest. Once the sole preserve of large international brands, the sub-categories are now containing dynamic challenger brands battling the corporate giants. Many of the trends that…

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The Produce category is at the heart of the retail food store – its categories of fruit, vegetables, salad and horticulture are the core of shopping baskets. Produce reaches further into prepared food than before with stir fry, prepared vegetables and fruits, bagged salads, dips and sauces all forming part of the produce category. With…

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The bakery category has seen strong innovation since the modern retailing age, with consumer interest fueled by a series of high-profile cookery programmes. Plant bakeries produce the majority of lines, with the core focus on white, brown (wholemeal) and granary propositions in plant bread while the innovation in morning goods, bagels, flatbreads, muffins, cakes and…

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The confectionery category has an enduring appeal with both shoppers, manufacturers and retailers. Behind all the downsizing of the major brands, under the guise of portion control and reducing calories, one of the major trends has been for confectionaryproducts to become more indulgent. This talks to the fact that consumers are wanting ‘more bang for…

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The Pet category has seen rapid and fundamental change over recent trading cycles. Once a stable category, anchored in ambient and dominated by a small number of large brands – the category has developed chilled/fresh and frozen offerings, each with a clear point of difference and value-added packaging. Wider grocery trends towards provenance, named origin…

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