The cosmetics category is constantly evolving to keep up with the ever-changing landscape of beauty: established brands innovate and renovate products based on new discoveries and trends whilst new brands revolutionise with unique formulas. At HRA Global, we have conducted many projects in the cosmetic category. The category relies on market research to surface deep insights about usage, occasion and purchase motivation.
We have worked with a variety of brands giving us invaluable insight into the opportunities you can take advantage of when competing in the cosmetics category. Commissioning us for cosmetics and beauty market research can provide insightful data and analysis to inform your brand decisions and enable you to occupy a strong market position, potentially improving your speed to market and step changing the chance of success.
If it’s cosmetics marketing you need, our dedicated team can facilitate your brand development, point of sale marketing, social media management, investor reports and packaging design. As FMCG marketing experts, we have ample experience working with skincare and beauty brands, many of which fall under the cosmetics category.
At HRA Global, we invest our time and expertise into your brand to ensure you are equipped with everything you need to see your product be a success. From lipsticks to face masks; get in touch with our team to see what we can do for you. You can contact us today on 01803 310933, by filling out a contact form or by sending an email to [email protected].
If you’re seeking more information on how we can help you with your skincare and beauty products that don’t necessarily fall under the makeup and cosmetics category, please visit the relevant category expertise page below: