• Feminine Care

    Category Expertise

With the global feminine market forecast to surpass £31bn by 2022, it is a large and growing opportunity for successful brands. The personal nature of the category, however, means creating a trustworthy brand identity is essential to encouraging consumer sales.

HRA Global can offer professional and personal insights into feminine Hygiene product marketing, creating a trusted and established brand. Our team has experience of working with FMCG products and an outstanding knowledge of the feminine hygiene industry.

Working alongside our hygiene market research and hygiene commercial consulting teams enables us to provide bespoke services that centre around your core brand message and commercial goals across a variety of SKUs including tampons, sanitary pads, panty liners, internal cleansers and disposable razors.

Contact us today on 01803 310933 or email us at info@hra-global.com if you are looking to broaden the reach of your feminine hygiene products online, in-stores or both. Our team looks forward to devising a successful strategy for your company.

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