• Free From

    Category Expertise

Free From

Free From is one of the pillars of the HRA business, spanning gluten free, wheat free, lactose free as well as nut free. With a diverse range of clients from both within and outside of the UK, we have an unrivalled knowledge of the UK and European gluten free and lactose free markets.

We are founders of both the European Free From Expo and the UK’s Allergy Show Conference. We publish our research widely in this sector, as well as the team being regular contributors to a diverse array of food and drink trade shows and expos worldwide.

We have been working in the Free From category almost since its modern inception in the early 2000s. It’s a fast changing, growing, and international space where brands are able to bring both volume and international scale to what were once niche propositions.

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