Frozen food is undergoing a renaissance. Beyond the well communicated benefits of freshly frozen produce, the category is reaching out and appealing to new buyers and shopper demographics, some of which have given frozen a wide berth in the past. Categories centered around convenience such as ready meals, in particular new organic, vegan and functional ranges, have started to shake up the category and established players are continuously searching for points of difference for their products.
We have helped brands land the sought after eye-line position in the best upright freezers, a presence on the promotional ends, and supported their in-store sales with field sales and sampling efforts to successfully embed products in shoppers’ everyday baskets.
Discover more
