• Oral Care

    Category Expertise

As experienced FMCG experts, HRA Global has a clear view of the evolving dental hygiene sector; its history and future prospects. One of the constants within this sector is the oral care category, staple products including toothpastes, toothbrushes, dental floss and mouthwash. Concerns about fluoride, new types of toothbrushes sch as bamboo and new protocols such as oil pulling are creating a challenge to the existing order within oral care.

It can be difficult to recognise ways to innovate the category and outflank a rival brand within such an essential market, however HRA Global are equipped with the knowledge and experience to help you develop, research or market your product.

For more information on the insight our hygiene market research team can provide you with and how, head to our FMCG market research page.

HRA Global can also assist with your FMCG hygiene product consulting needs, to provide advice and input into your business model, marketing strategy and more. The combination of our market research and commercial consulting services can give your brand a real edge over competitors both in-store and online with a team who are adept at driving interaction online as well as helping your products feature in stores.

Contact us today if you would like to discuss your existing or future oral care products and how we can play a role in getting them to market.

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