• Food to go

    Category Expertise

Few categories are structurally as changeable as food to go.

In recent years, the UK’s food-to-go category has undergone a transformation, catering to the ever-evolving tastes and lifestyles of consumers.

Gone are the days when a sandwich and a bag of crisps sufficed as the quintessential “lunch on the run.” Today, the food-to-go market in the UK offers an array of choices, reflecting a melting pot of global cuisines and dietary preferences. Whether you crave a vegan wrap bursting with vibrant veggies, a protein-packed salad bowl, or a gourmet sushi box, there’s something to satiate every palate and dietary need.

One of the driving forces behind this culinary revolution is the advent of meal deals. These bundles, typically comprising a main dish, a side, and a drink at a discounted price, have become immensely popular among consumers looking for value and variety.   Suppliers can expect higher volumes of sales in meal deal due to the size of the category, however there are pitfalls as suppliers will need to accept retailers stringent meal deal pricing structures, so lower margins.

HRA Global can help you plan and navigate the food to go space to understand the best route to market for you in this fast moving space.

Discover more….

Want to find out more about how we can help you?

Get in touch