With the demand being as high as ever and the vitamins market soaring over lockdown, now is the ideal time to optimise your vitamin brand. Vitamin deficiencies having become more common-knowledge in recent years, the increase of the vitamin market opportunity is rooted in the array of products available based on a need to amplify specific vitamins within the body including vitamin B, C, D and E, calcium tablets, cod liver oil and zinc amongst others. The link between vitamins, and nutrition more generally, has underpinned this growth. Understanding the motivations of vitamin purchasers through market research is key.
Vitamin marketing must clearly advertise the use for the specific vitamins without making unfounded claims to entice consumers; this can be a tricky juggling act that our FMCG specialists have significant experience with. Whether it be by building a trusted online presence and community, to designing effective brand logos and packaging, HRA Global can guide you to make the most appropriate decisions for your product.
If you are at the conception stage of producing a new brand of vitamins and supplements, our vitamins market research team can provide you with reports on the market gap to identify existing challenges for your brand and how to overcome these. Our health product consultants are also on hand to provide you with strategic assessment of your organisation, planning a route forward for your vitamins brand to successfully penetrate the market.
To find out more about these services and more, contact us today and see what HRA Global could do for your products and brand as we navigate 2021.