Household Marketing and Branding

For household items, print marketing is still key. It is a great way of targeting a wide range of consumers, as well as increasing your credibility. A hugely flexible area in which you can utilise a range of marketing tools and devices, there are many benefits to investing in traditional forms of advertising across all areas – from cleaning product marketing to laundry items.

Your website well and truly is the ‘gateway to your brand’, and therefore must be user-friendly, appealing, engaging and straightforward to use. Aesthetics are key here, and our team have years of experience in creating SEO-optimised, visually appealing websites – covering everything from simple ‘microsites’ to all-encompassing eCommerce engines. From software developers to visual designers, we are proud of our network of professionals who will help your creative vision become reality.

Establishing yourself on-shelf with a fantastic product on shelf is the first major step of your journey, but you can’t succeed in the household category without consumers buying into your brand. Our household product marketing agency is perfectly placed to help. Covering anything from in-store promotions to digital campaigns, we are with you every step of the way to ensuring your product has the desirable impact on consumers, and our wider backgrounds in market research and commercial consulting mean we have a 360-degree view of the task at hand – meaning no-one is better placed than us to help you launch and activate your brand.

Covering everything from brand assets as simple as a logo to a complete branding overhaul to appeal to a different target consumer group, our household marketing experts can be guaranteed to build trust in your brand. For brands with a presence in laundry liquid, they may wish to delve into the world of capsules. For brands present in disposables, they may wish to refine their sustainability credentials. With professionals specialising not only in household product marketing but also household market research and wider consulting, we are your go-to partners for household product brand development.

Once we’ve developed an appealing, relevant household product brand for you (or you might already have one!), we are on hand to navigate the range of tasks involved in packaging design and artwork – from designing and re-laying artwork to sizing, sourcing and packing. Our wealth of experience within the industry ensures we have everything from translation to labelling covered, with compliance and ease. We work with our talented network of creatives to craft innovative packaging designs that convey your brand identity and appeal to all.

Both obligatory and strategic, company reports are increasingly utilised as marketing due to the PR attention often garnered by an annual report. By ensuring you keep investors well-informed, we work with you to ensure you create a buzz around your company, product and position in the industry. With a strong basis in consultancy and research, we are trusted by a range of household industry leaders to create exceptional documentation that is both corporate yet accessible. We cover everything from professional photography to bespoke infographics and functional copy.

Although many decisions surrounding household items are made in the home, the final purchasing decision is usually made in store, relatively on impulse. Point of sale is therefore an essential marketing tool, which can call out certain features of the marketing mix – to guide the customer towards your product and nobody else’s.

Trade shows are crucial when it comes to brand awareness among the trade and your consumers. Event marketing is one of the most exciting ways to bring clients and other invested parties together to excite interest and shout about your brand. With years of experience in trade show and event marketing, we will help you prepare everything you need with everything from leaflets to furniture to stand graphics, and can even help you man the stand.