Use your experience to help shape the future of Food and Drink!
We’re helping our clients re-imagine food and drink for retail, wholesale and foodservice. HRA Global’s FMCG Expert Panel aims to help bring the industry together to help pave the way for a more secure and sustainable future. And if you want to play a role in shaping the future, we want you on board.
Alongside our HRA Consumer Panel, we also operate an FMCG Expert Panel consisting of professionals involved in the food and drink industry.
As a member of this panel, we will reach out to you from time to time when we’d like to get your opinion on a topic we feel may be of interest to you. Usually, this will involve asking for your views on emerging trends in the market, or sometimes even on specific products or solutions. Through taking part in these discussions you will be helping to shape the future of the industry, whether that be through sharing your experience with sustainability drives or discussing industry best practice.
Whether you’re working for a food or drink business, in a foodservice environment or in a grocery retailer or wholesaler, your views can make a real impact.
Not only will you get the chance to engage in meaningful discussions with like-minded people, but where possible we will share the key insight gained from the research exclusively with panel members. As this insight is based on the views of the key decision makers and influencers in the industry, it is invaluable in predicting future trends and developments.
We run focus group sessions throughout the year, with groups from 9-5 to accommodate everyone. These groups can discuss anything from pet food to packaging (and everything in between). Usually held in London, Manchester, and Birmingham, we want to gather participants nationwide to cover all of the UK.
When clients are interested in why consumers think the way they do, interviews are the best option. Held online via Skype, over the telephone, or in person, you could be interviewed by a client working with us, or by ourselves, as we look into the reasoning behind what matters most to you.
Taste tests are the way to discover what companies are up to in food and drink. If you’re interested in tasting products before they hit the shelves (and who isn’t?) sign up to our panel. We have held taste tests in easily accessible popular public venues and via the post. Usually the samples will be accompanies by a short survey where you can evaluate the taste and nutritional value of the samples.
Taste tests can also be held via post, with the accompanying survey accessible online. For online research, we like to get a geographically representative sample so anyone in the country is welcome to apply, regardless of location.