Despite what some say, print advertising is live and kicking. From the credibility leveraged by associating with publications, to the flexibility and versatility of print advertising, there are countless benefits to investing in historical forms of advertising. With consumers turning their back on everything digital, print advertising is as encompassing as ever.
As the first interaction many clients will have with a brand, a business’ website must be visually engaging, practical, and user-friendly. A website promoting a food and drink product has to be aesthetically pleasing and our food marketing team knows how to create appealing websites. From graphic designers to software developers, we have a network of professionals to be proud of. We will help manage your creative vision to produce an attractive, engaging, and suitable digital presence to deliver an excellent user experience.
You have established yourself on shelf with a fantastic product, but how do you get customers to buy into your brand? From in store sampling to voucher giveaways, we can help transform your potential customers into real customers. Brand activation is all about a call to action, and with a fresh set of eyes and an expertise of your specific category and consumer, we will launch your brand into the market.
Building trust in a brand is something our FMCG marketing are experts in. Brand development covers brand identity from assets as simple as a logo or design, to the complete renovation of a customer base. For brands with a presence in a doy format, they may want to delve into the world of tetra. For brands with a presence in ready meals, they may want to create and substantiate a name in frozen food. With professionals specialising in the research and execution of food and drink products and consumers, we will help your brand develop in the right direction.
Designing, sizing, sourcing, and packing – packaging design and optimisation covers a range of tasks difficult to navigate alone. Our extensive knowledge and practice within the food and drink industry ensures that everything, from translations to labelling, is handled with compliance and ease. We also work with creatives to craft innovative designs that carry your brand identity and appeal to both retail sales directors and your customer.
Company reports are both obligatory and strategic. Often utilised as marketing, due to the PR attention an annual report gains, by ensuring your investors are well-informed, you can create a buzz around your position in the industry. Because our foundations are based in consultancy and research, we are trusted by industry leaders to craft outstanding corporate documentation, including professional photographs, bespoke infographics, and functional copy.
Point of sale
Most purchasing decisions are made in store, often on impulse, so point of sale is an essential marketing tool. Signage in store calls out certain features of product, such as price, promotion, recency, or flavour, which can help promote your brand in ways you may not have tried before. FMCG Marketing at the point of sale is an established form of sales that places your brand in the limelight.
Trade show stand and collateral
One of the most fun and exciting marketing services for both client and agency, trade shows are extremely important to improving your brand awareness. Event marketing brings client and invested parties together in a place where opportunities are boundless: an opportunity to shout about your brand, a place to excite interest in partners and customers, a platform to scope and exceed the competition. We help you prepare everything you need to exhibit on the big day (or two) with display boards, business cards, leaflets, and can even be there for you manning the stand and engaging your future customers.
PR and social media management
Establishing and maintaining an online presence is essential for brands in the age of inbound marketing. Creating engaging content that is relevant to your customer base can be challenging, and social media channels are notorious for being difficult to handle. If you need an agile neighbour to help, our food marketing professionals will gladly take on the challenge.