GLP-1 & the Food and Drink Industry
What do GLP-1s mean for the future of food and drink?
GLP-1 weight-loss medications are changing more than waistlines.
As their use grows, so do the questions for food and drink businesses. What happens when consumers eat less? Which categories are most exposed? How might expectations around portion size, protein, nutrition and functionality change? And where could entirely new opportunities emerge?
At HRA Global, we’re following the impact of GLP-1s across the food and drink industry – looking beyond the headlines to understand what changing consumer behaviour could mean commercially for brands, manufacturers, retailers and foodservice operators.
Explore our latest GLP-1 insight, research and commentary below.
Understand where GLP-1 adoption could create risks, opportunities and changing category dynamics.
Explore how attitudes, behaviours and purchasing decisions are changing through research and HRA’s Taste Collective.
Identify opportunities for new formats, portions, propositions and products aligned with emerging consumer needs.
Assess which parts of your existing portfolio may be exposed – and where future growth could come from.
Explore the implications for menus, portions, value propositions and changing eating occasions.
Look beyond today’s GLP-1 conversation to understand how the trend could interact with protein, functional nutrition, health and other emerging behaviours.
Translate insight into practical decisions about where to play, what to prioritise and how to respond.
Bring your team together to explore what GLP-1 could mean specifically for your category, customers and future pipeline.
Wish to understand your competition or your shopper more or interested in expanding into a new category or market?
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