Skincare and Beauty Business strategy
Whether you’re a skincare or beauty start-up looking to grow or an established business whose sales have stalled, HRA Global is perfectly positioned to help. Gaining an external view from experts in the skincare and beauty industry enables you take a step back and gives you a sense of perspective on the issues at hand. With our knowledge of your business and our wider experience in the skincare and beauty industry, we can provide practical guidance on how to trigger positive growth.
Mergers and acquisitions
Over the past decade HRA Global have been entrusted by many international clients to manage their merger and acquisition projects. Our contacts in the industry and insider knowledge make us the perfect partner for skincare and beauty businesses looking to expand via merger or acquisition. Being known for methodical work, agility, results and confidentiality, we have enabled a number of high-profile M&A projects to reach completion in a variety of categories.
Conducting skincare and beauty market due diligence is a central part of our comprehensive M&A methodology. Running a thorough evaluation of potential opportunities helps reduce the risk associated with high level decision making and increases the chance of long-term success. This can include assessing commercial factors such as solidity of current contracts, likely future margin composition, reputation of the brand and quality in the trade and perspectives from current and potential buyers. It can also go further to look at the flexibility of assets, likely NPD pipeline, fit of the assets with consumer trends and strategic position of the business against the competition.
Whether you are in areas of skincare and beauty such as moisturiser or make-up, we can help evaluate your options for onshoring – whether thats finding a contract manufacturer or identifying an empty factory site for a new skincare and beauty business. We can analyse the financial implications of the options available to you, considering transport rates, raw material costs, the investment needed and the effect of exchange rates, so we can recommend a strategy suitable for your manufacturing process going forward. Potential avenues may include splitting your range across a number of contract manufacturers, setting up a Joint Venture, building a new factory or just keeping production where it is. Whatever the recommendations, we can help you see the process through to its ultimate conclusion.
At HRA Global, we know the market and often have a strong working knowledge of potential M&A targets. While no one quite knows how successful a brand will be, our insider knowledge of the industry and our expertise in the skincare and beauty market means we often have a good idea of which brands are likely to succeed and which are likely to fail. We can use this knowledge to advise on potential targets, taking into account your ultimate business objectives.
Contract manufacture search
Our expertise in a wide range of skincare and beauty sectors means we have good contacts within some of the key contract manufacturers in the UK. Whether you’re looking for a manufacturer to fill bottles, tubs, compacts or tubes, we can help you find the ideal partner for your needs.
Factory location search
You could be an international skincare and beauty businesses looking to onshore to the UK or a brand aiming to invest in their own factory, whoever you are we can help you find potential factory sites. Once you have found an empty site – you need to consider planning permission, effluent facilities, grant funding opportunities and transportation access as well as various other factors. Our experience of factory operations means we can advise you on the ideal site for what you need.
Feasibility and cost modelling
To truly know the right option for your business, ultimately, the decision must boil down to cost and efficiency. We know what to look for when evaluating competing options, how to assess feasibility and how to put together accurate cost models. Working with your in-house finance teams or accessing our own associates, we can deliver any technical financial requirements.
HRA Global Skincare and Beauty consultants
Once an overseas business has established their brand in the UK skincare and beauty market, questions often arise around whether it is worth moving manufacturing capabilities to the UK and, if so, whether a contract manufacturer arrangement or a factory investment is the best way forward.
Having helped many clients find the right manufacturing solution for them in skincare and beauty, our team have extensive experience of the complete skincare and beauty supply chain and can advise clients on the most suitable manufacturers, whatever skincare and beauty category they are in and whichever category expertise they require.
With our ‘Grocery Insider’ knowledge, we can give knowledgeable recommendations on potential mergers and acquisitions and can conduct the appropriate due diligence to ensure these recommendations are based on thorough research and evidence. Contact our experienced team to learn more about our skincare and beauty consultancy services.