To stay relevant and competitive, you need to understand your consumer. Our Market Research services offer a window into the minds of your target audience, transforming raw data into strategic insights.

With a focus on actionable outcomes, we equip your brand with the knowledge to make decisions that resonate with consumers, drive growth, and enhance brand loyalty. 

We have curated our own consumer panel of over 4,500 keen consumers (The Taste Collective) who are on hand to take part in a wide variety of consumer research projects.    

From front-line workers in the South to parents in the North, our panel provides our clients with valid and reliable consumer insight for all types of food and drink categories. 

We offer a range of bespoke market research solutions, and deliver tailor-made projects designed to solve your personal business problems and kick-start your growth.  

Whatever your research challenge or opportunity, we will support you throughout all stages of research and beyond. Our actionable insights will get you ahead of the game, help you bounce back from tricky times, fill in knowledge gaps or unlock new growth opportunities in your category.

Our Bespoke Service Includes:

Product Development Insights

Product Development Insights

Crafting winners for the shelf

Occasion Mapping

Occasion Mapping

Exploring occasions for consumption

Customer Segmentation

Customer Segmentation

Understanding every palette

Advertising & Communication

Advertising & Communication

Tailoring your messaging to your target audience

Concept & Proposition Testing

Concept & Proposition Testing

Customer Journey Mapping

Customer Journey Mapping

Exploring the journey to purchase

Digital Ethnography

Digital Ethnography

Utilising qualitative research techniques to study behaviour in online methods. Includes focus groups and online communities

Brand & Designs Research

Brand & Designs Research

Understanding what consumers are looking for on the shelves

Customer Satisfaction

Customer Satisfaction

Diving into what satisfies customer expectations

Taste Tests

Taste Tests

In person sessions or remotely run with delivery of products

Surveys

Surveys

From pulse surveys to the wider-reaching

In-store Intercepts

In-store Intercepts

Exploring the in-store journeys of consumers

The future of your brand, revealed through research

Why use digital ethnography?

The Taste Collective

Consumer Insights Revealed

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