To stay relevant and competitive, you need to understand your market, your category and your consumer.  

Our Market Research services offer a window into the minds of your target market and audience, transforming raw data into strategic insights. With a focus on actionable outcomes, we equip your brand with the knowledge to make decisions that resonate with market trends and consumers, drive growth, and enhance brand loyalty. 

We offer a range of bespoke market research solutions, from consumer taste panels and accompanied shopper experiences, to in-depth analysis of channels, competitors and trend activities. 

 

Our very own Taste Collective Panel 

We have curated our own consumer panel, The Taste Collective, of over 4,500 keen consumers who are on hand to take part in a wide variety of consumer research projects.  From front-line workers in the South to parents in the North, the panel provides our clients with valid and reliable consumer insight for all types of food and drink categories. 

 

Whatever your research challenge or opportunity, we will support you throughout all stages of research and beyond. Our actionable insights will get you ahead of the game, help you bounce back from tricky times, fill in knowledge gaps or unlock new growth opportunities in your category. 

Our Bespoke Service Includes:

Category & Market Analysis

Category & Market Analysis

Understanding your sector is key to getting ahead of the competition

Product Development Insights

Product Development Insights

Crafting winners for the shelf

Occasion & Product Mapping

Occasion & Product Mapping

Exploring occasions for consumption

Taste Tests

Taste Tests

In person sessions or remotely run with delivery of products

Surveys

Surveys

From pulse surveys to wider-reaching, and more substantial, questionnaires

In-store Intercepts

In-store Intercepts

Exploring the in-store journeys of consumers

Proposition & Concept Testing

Proposition & Concept Testing

Consumers can be the key to success in getting your proposition and concepts right

Customer Segmentation

Customer Segmentation

Understanding every palette

Customer Journey Mapping

Customer Journey Mapping

Exploring the journey to purchase

Digital Ethnography

Digital Ethnography

Includes focus groups and online communities, utilising qualitative research techniques to study behaviour in online methods.

Stakeholder Feedback

Stakeholder Feedback

It's not always about consumers so gaining an understanding of what your stakeholders needs and preferences is a valuable tool

Customer Satisfaction

Customer Satisfaction

Diving into what satisfies customer expectations

The future of your brand, revealed through research

Why use digital ethnography?

The Taste Collective

Consumer Insights Revealed

Want to know more?

Please complete the form below and a member of the team will be in touch:

    Please let us know what you're interested in talking about:

     

     

    Providing strategic advice

    Wish to understand your competition or your shopper more or interested in expanding into a new category or market?

    Talk to us

    Sign up for highlights, industry insights, opinions and more…