We use a variety of research techniques, both in person and online.
If you are interested in participating in our nationwide market research, just sign up via the online survey below. We will only contact you for relevant opportunities and will not pass your details on to any third parties. If you have any further questions, please contact [email protected]
The bedrock of qualitative market research, focus groups gather together a roomful of participants to explore almost any topic, from an emerging concept to a live product. Assessing and resolving challenges specific to your brand, company, or idea, our focus groups are held in public venues in London and Manchester, with participants drawn from our growing consumer panel.
We offer interviews as an alternative to focus groups when in-depth insight is what you require. The information gathered is much more detailed and tailored to a particular consumer than other methodologies and are a great starting point for exploring your business’ challenges. Interviews can be held face-to-face, on the telephone, or via Skype.
Engaging consumers in the real world, in-store intercepts, or ‘accompanied shopping’ is a method of qualitative research that interacts with consumers in store, usually gathering data about brand delivery and evaluating their experience.
If your business prefers quantitative data, we offer online and postal surveys – efficient, geographically targeted research with definitive answers. Postal surveys and taste testings can go hand in hand to deliver quick results.
Food and drink companies often come to us with questions on what flavour they should launch and whether their recipes could be improved. In order to give recommendations, we hold taste tests to find out what typical UK consumers think. Tastings are carried out via postal surveys or are held at public venues.