• News

Cracking the Code with Ged Futter

The last episode in our first series of The Grocery Insider is now live! Click here to listen or via iTunes or Spotify, simply search ‘The Grocery Insider’. We spoke to Ged Futter, from GSCOP Ltd, to talk all things GSCOP. It was a great topic to end the season on…

• News
• Uncategorised

How Smart is Smart Shopping?

Picture this, you have just spent 10 minutes grabbing all the items on your shopping list after a long day at work. You have three options: You head towards the staff-controlled tills with the likelihood 2 out of 7 tills are open. You make the brave move towards the self-service…

• News

Ready to Drink Coffee – Better Latte than never

RYD Coffee continues to be one of the hottest beverage categories of the moment, if you pardon the pun. Coffee has had an undeservedly bad reputation in some quarters, being thought to stiffen arteries and increase the likelihood of heart attacks or strikes. However, scientists at Queen Mary University in…

• News
• Uncategorised

Nine Years and Counting

I am always pleased when the calendar turns to July. Not just because of the good weather and long evenings, but for us it signals the conclusion of another year of business. I started HRA at our family table in 2011, so at the end of this year we will…

• News
• Vegan

The Still Unrealised Flexitarian Diet

Qualitative research never quite materialises outside of conversations, but in the world of consumer research, what people say matters a lot. In our recent survey, the initial line of investigation explored consumers’ thoughts about plant-based items on menus and the factors that influence their decision-making out of the home. 57%…

• News
• Uncategorised

We Are Hiring

HRA Global, one of Europe’s leading Food and Drink consultancies, is seeking to hire a Marketing & Commercial Executive. This role would suit an ambitious degree level qualified person – either straight from college or with up to 2 years commercial experience – who is looking for a challenging role…

• News
• Uncategorised

Free From Expo 2019 Talks

We would like to say thank you to everyone who attended our conference talks at the Free From Expo in Barcelona, the show was very lively and there was some great feedback on the presentations. If you have any questions, we would love to hear from you. You can email…

• News
• Uncategorised

Get to know HRA Global

• News
• Uncategorised

A Summer of Success

This month I am feeling especially virtuous. Having completed another half ironman race last week, I feel fully justified to take it easy and mess around on the paddleboard and the mountain bike for the rest of the summer. The longer evenings are ideal for family and sports and with…

• News

The Grocery Insider Podcast – Latest Episodes

Since launching The Grocery Insider Podcast in January we have now released 6 episodes. We were super excited when we found out we had over a 1000 listeners after two episodes and are continuing to see the numbers rise after each episode goes live. Episodes so far have included: Packaging…

• News

Meat Eaters 2.0

According to national data, the vegan trend quadrupled between 2012 and 2017. Waterstones have 2,058 books with titles that include the word vegan as of Jan 2019, compared to 994 in August 2018. As for grocery, in 2018 the UK launched the most vegan products onto supermarket shelves than any…

• News

We featured in The Grocer!

We have been mentioned in The Grocer this week in a feature all about energy drinks. “And Hamish Renton, managing director of consultancy HRA Global, stresses that the brand [Cocoa Cola’s Coke Energy] will need to take on ‘several very well established, authentic brands targeting both the sports and the…