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We’re going to The Source Trade Show 2020

Some of the HRA Global team will be attending the annual Source Trade Show at Westpoint Exeter next month (5th-6th February). The South West’s biggest and best trade show for the food & drink sector. Let us know if you’re going and we can arrange to catch up. Contact us here.…

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A Little Wave of Optimism

A very Happy New Year to all Grocery Insider newsletter readers and podcast listeners! I hope you’ve rested up around Christmas and New Year and now feel mentally ready to rejoin the fray. What strikes me about this January compared to last year is that there is cause for cautious…

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We Featured on Just-Food!

We featured on a Just-Food article ‘Keeping it real – plotting the likely UK food and industry trends of 2020’ back in November 2019. Andy Coyne asks key UK food industry influencers and analysts for their predictions of what we are likely to see in the sector in 2020. In…

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HRA’s Top 5 Veganuary launches 2020

Being in the food industry, there’s no hiding our excitement when a new year rolls around – bringing Veganuary with it. With last year’s Veganuary seeing a record 250,000 sign-ups, more than all previous years put together, Veganuary 2020 is likely to be a big one, likely to outperform this…

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Premium – The Plant-Based Movement – 2020 Trend Report Extract

Premium – The plant-based movement Vegan plant-based positioning Even those ‘in the know’ couldn’t have predicted just how quickly the plant-based movement would grow. A record 250,000 consumers took part in Veganuary 2019, more than all previous years put together, whilst over 35% of 18-24s are said to be looking…

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Episode 10: 2020 Supply Chain Vision with Jonathan Kittow

The Grocery Insider Podcast can be found on Apple Podcasts, Spotify or Libsyn In this week’s episode of The Grocery Insider, in association with HRA Global, we speak to Jonathan Kittow from Simply Supply Chain. Supply Chain as a Career – 0-6 minutes Introduction to Jonathan and Simply Supply Chain How…

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food and drink marketing agency pancakes

So, why should I use a Specialist Food and Drink Agency?

I was at Food Matters Live recently and amidst the talks and exhibitions, we carved out time for coffee with some industry movers and shakers. I was asked a great question: “Why use a specialist Food and Drink Marketing agency and not a generic one?” That’s a great question, I’m glad you asked. We…

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2020 Trend Report

Looking at last year’s report, 90% of what we said would happen, happened. Room for improvement but we’re pleased with that. So, save money on buying a crystal ball this new year and check out our 2020 predictions for the food industry. The report deep dives into the future of:…

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The Grocery Insider The Food and Drink Experts

A New Season of The Grocery Insider

A fantastic guest on the Podcast this month to kick off Season 2 of the podcast – former CEO of Waitrose and M&S Food, Steven Esom. Steven has huge experience at the very top of the industry and we dig into the current issues and trends facing retailers and suppliers.…

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Why In-Store Intercepts should be on your research radar

It’s a common problem. You’ve designed a product that addresses a real gap in the market, your branding stands out against competitors – you’ve even got some feedback from consumers saying they would definitely buy your product. And yet, when your product hits the shelves, sales are nowhere near your…

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Food Matters Live: A Review

Last month, we made our annual trip to ExCel for the yearly Food Matters Live show – a tradeshow dedicated to exploring the latest trends and the ‘future of food’. With six rooms jam packed all day with seminars; five different thought-provoking attractions; networking roundtables and more, Food Matters Live…

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End of term report

I’m of a certain age where we used to have ‘end of term reports’ dished out by our teachers at school. Well, if we were rating 2019 as a year I would say ‘could do better’ or ‘must try harder’. It feels like the UK has been in a holding…

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