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Design Thinking: How to Optimise the Research Phases and Avoid Common Pitfalls

Design thinking is increasingly used by innovative health, beauty, food and drink brands to step change their product and proposition development. It is a great process but like anything, this is not to say it doesn’t have its challenges. By gaining a deep understanding of consumer needs and testing new…

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hope in a jar

Hope In A Jar

The current mood in the trade is quite a strange mixture of emotions. It’s unlike anything I’ve seen in 20 years client side or for the last almost 10 years running HRA Global.  With the UK heading towards an uncharted Brexit and entering into a new chapter of UK/US relations there…

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research on a laptop

Why You Should Be Using Online Communities

The Covid crisis has forced research clients into new ways of working and while shutting the door on some research methods, it has opened up opportunities for others. With face-to-face focus groups a ‘no go’ or ‘difficult’ in the era of the lockdowns, alternative digital methods have stepped up to…

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wearable tracker watch

Keeping Track of the Tracker Trend

The beauty of modern technology is the depth and range of information that it makes available to us. In the midst of this digital revolution, the personal monitoring movement is now gaining momentum. With the ability to acquire data on just about every aspect of our health – are we…

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family with a meal kit

Meal Kits – Are They Back In The Big Time?

During the lockdown, shoppers were told to stay inside, work from home, and travel only when necessary. Although this may have been undesirable to some, it provided opportunity to start a new adventure in the realm of food. People took to the kitchen as a place of escapism from the…

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woman in autumn

October: A Chill Wind?

I absolutely love the autumn months and trade wise the early autumn saw a rebound in fortunes for many. It’s been an amazing season outdoors with the colours so vibrant after the warm spring, and summer weather motivating so much growth in trees, plants and crops. So, I’m not going…

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danni jordan in fmcg factory

Welcome Danni Jordan! A Q&A With HRA Global’s Marketing and Commercial Executive

Get to know the newest member of our HRA team, Danni Jordan through this Q&A style read where we learn a little bit about her career thus far, her motivations and passions. What Has Your Career Path Been Up To This Point? I’ve had a fairly eclectic career path before…

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a bottle of glossier in hand

Getting Under the Skin of Hyaluronic Acid

Never has the age-old saying “beauty comes from within” bore as much truth as it does in the modern-day beauty and cosmetics industry. The growth in shopper demand for products providing more than just skin-deep beauty has shaken up the UK’s £27 billion beauty sector (Finder UK, 2019), with a…

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oats on breakfast table

Oats – Here We Go A Grain

Re-wind 10 years and oats rarely featured beyond the ambient breakfast category. Today, it’s a very different picture. Just a short mask covered stroll through your local supermarket will highlight just how much oat-based NPD has cropped up over recent years – in all sorts of ambient, chilled, to go…

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unilever sign and household products

A Sparkling Future for the Household Category – Can A Clean House Mean A Clean Planet?

Driven by consumer demands for greater social responsibility, circular economies, and a general commitment to environmental wellbeing, the ‘sustainability’ buzzword is making its way into the household product market. With its increasing prevalence in wider society, FMCG companies are becoming more active in this transition through their desire to meet…

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Autumn’s Anecdata

I don’t know about you, but I have been swamped with ‘anecdata’ about what’s going to happen this autumn. You might not have heard the word anecdata – it’s a blend of the anecdote and actual data – but you know it when you see it. It’s when folks take…

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bcorp business poster

A BCorp Update – It’s A Marathon, Not A Sprint!

As some of you may know, we have been undertaking the necessary steps to gain a B Corporation (BCorp) certification. We’ve shrouded the exact meanings of this in mystery and thought it time to outline how far along the journey we’ve got to whilst we explain what BCorp is, what…

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