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man lifting weights

Psychedelics, Principles & Profit: Does Unilever’s Acquisition Of Onnit Suggest Their Long Game Is To Combine All Three?

If you look closely in our family makeshift lockdown home gym you’ll see some Onnit Steel Maces both 5kg and 10kg, they are 1m long and made of steel with a chunky metal head (no spikes!). Steel mace flows are a mix between a dumbbell workout and a dance, a…

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roseanna evans

Congratulations Roseanna! A Q&A With Our New Head Of Client Operations

HRA Global is excited to congratulate Roseanna in her newly appointed position as Head of Client Operations. If you have spoken to HRA Global, you’ve probably had the pleasure of meeting Roseanna face-to-face, over the phone or via Zoom and know how much of an asset she is to the…

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cup of coffee on table

New Beginnings

There are all sorts of reasons to be cheerful this month; drops in COVID rates, shops and pubs re-opening and breathing life back into the moribund high streets, the change in the seasons and good economic news. It’s also the month that the Life For Like sales since COVID have…

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oatly plant based milk

Oatly: The Plant-Based Drink Soon To Be Ingrained On UK Soil

Swedish brand Oatly is one of the most popular oat-based milk drinks in the UK, with its market share valued at £84.3m in January 2021. Despite some controversy in the Summer of 2020 due to investor Blackstone’s questionable sustainability credentials, the brand continue to grow in popularity and as such…

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grenade carb killa bar

Grenade: From Carb Killa, To Mondelez Winner. What Went Right?

Following the Mondelez’ acquisition of Grenade on the 22nd March for an estimated £200milion, Just Food’s Andy Coyne interviewed our very own Hamish Renton to ask about what he thinks this means for the future of the growing health snack category. Turning over £51.6m in 2019 (Companies House, 2019), Grenade…

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shopping trolley in supermarket

Being Clear On The ‘Retail Channel Of The Future’ Matters

With Brexit now behind them, cost reduction is the flavour of the month in the retail trade at the moment On the one hand suppliers are being asked for either direct selling price reductions or increased ‘contributions’ to this or that. On the other, jobs are being removed from an…

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shopper with bags of beauty products

Get The Spill On Beauty Refill

As glamorous as the beauty industry may be, it’s making a real statement on the global plastic crisis, with the industry found to produce a staggering 142 billion pieces of packaging each year (Zero Waste Week, 2018). Research also suggests approximately 95% of beauty packaging is thrown away after just…

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quantitative research in progress

Quantitative Surveys: Key Considerations

Whether you’re a new FMCG brand trying to break into a category, a long-time player whose sales have seen a slight decline, or someone in-between, gaining insight from your consumers is vital to succeed. Conducting a quantitative survey is a great way of gathering insight into the thoughts, feelings and…

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friends looking into sunshine

Brighter Days Ahead

Literally, brighter days are coming. Not a moment too soon, as I don’t know about you but I have been struggling. It seems the country, the continent and the world has been under a leaden blanket. At home as many of you know, I’ve been juggling work with home schooling…

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young boy smiling

Brushing Up On Children’s Oral Care Product Innovations

You’re never fully dressed without a smile, right? And what’s the best way to achieve a winning smile? You guessed it, keeping up with oral hygiene. Many of us nowadays understand the importance of looking after our teeth. But often, as many parents or caregivers will tell you, it’s a…

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beauty consultant on iphone

Beauty In The iPhone Of The Beholder – Why Virtual Beauty Consultations Are Here To Stay

It’s fair to say that the Covid pandemic has proven to be a period of adjustment, not only for consumers, but for brands too. With many businesses still forced to close their doors for the foreseeable future, businesses that rely on face-to-face contact with clients (everything from facialists, makeup artists, hairdressers, waxers, nail bars and perfume counters)…

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woman on laptop in dark room

Screen-Time And Our Skin: Is It Causing Us Damage?

Increased screen time has become something of a necessity (or a necessary evil) throughout the pandemic and only now are we shining light on the potential damage it can cause to our skin. It is estimated that UK adults spent an average of six hours and 25 minutes on their…

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