Last month, we made our annual trip to ExCel for the yearly Food Matters Live show – a tradeshow dedicated to exploring the latest trends and the ‘future of food’. With six rooms jam packed all day with seminars; five different thought-provoking attractions; networking roundtables and more, Food Matters Live…
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I’m of a certain age where we used to have ‘end of term reports’ dished out by our teachers at school. Well, if we were rating 2019 as a year I would say ‘could do better’ or ‘must try harder’. It feels like the UK has been in a holding…
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It’s a common problem. You’ve designed a product that addresses a real gap in the market, your branding stands out against competitors – you’ve even got some feedback from consumers saying they would definitely buy your product. And yet, when your product hits the shelves, sales are nowhere near your…
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This week Roseanna, HRA Global’s marketing and commercial consultant, will be at Campden BRI contributing to a seminar: Vegan Products – challenges and opportunities. Roseanna will be doing a market review and looking into the future of the plant-based category at 10.15am. “This presentation will examine the plant-based category through…
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I was at Food Matters Live this week and amidst the talks and exhibitions, we carved out time for coffee with some industry movers and shakers. I was asked a great question: why use a specialist Food and Drink Marketing agency and not a generic one? That cuts to the heart…
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We’re hiring! We are looking for a Graduate Researcher based in Devon to start January. We’re looking for 3 things: someone super smart, with a love of food and drink and a great attitude. We’ll supply the rest. Full training and sponsorship for your Market Research Society exams will be…
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As the mornings seem colder than ever, many of us find ourselves increasingly reaching for that caffeinated pick me up first thing in the morning (and then on throughout the day). With Mintel finding that 79% of adult brits drink coffee, the hot drink is well and truly a staple…
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The internet has changed the way we cook and consume our food. Not only by giving us more options in how we get our food, but also in what we can do with it, and especially, how well the finished dish photographs. TV programmes such as Masterchef and The Great…
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Hamish and Roseanna will be attending Food Matters Live this year at the ExCel in London. Roseanna is chairing a panel, as well as participating in one, in the Future of Retail Trends theatre, so make sure you stop by – you won’t want to miss out on insight into…
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It’s a curious mood out there in the trade at the moment. I have spoken to many folks over the last month and I think ‘drifting’ best sums up the mood. The food and drink industry, like most of the UK, has a general feeling of restlessness. Time’s passing but…
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It’s been a busy couple of months for our research team. After months of preparation, CPD and interviews, I was delighted to be awarded Certified Member Status from the Market Research Society. While a personal award, it is also recognition for Kim, Chloe and the team and a huge endorsement…
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We teamed up with Rosie Philpott to produce this brilliant animation about the Market Research services we offer here at HRA. Watch below to discover our unique full-service approach, briefly condensed into 60 seconds! If you’d like to explore our Market Research services in more detail, click here. Contact us,…
Read MoreTaken from a day in Notting Hill, this short video shows the HRA Global market research team conducting some ideation sessions with consumer experts in a particular category.
Get a taste for how we work at HRA Global - https://www.youtube.com/watch?v=bMJcxIhIftM&t=45s
#marketresearch #food #drink
https://www.youtube.com/watch?v=MfoDA8HKXt4
