From the very beginning, HRA Global has always had a strong digital side. Partly due to us having a high proportion of international clients, early on we hopped on Skype, Go To Meeting and BlueJeans platforms for client project meetings and FMCG market research, as detailed in a recent Market…
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One of my fondest memories was when we found out my wife was pregnant for the first time. We had a ‘two up, two down’ house in St Albans and we madly ran around all the rooms singing along to David Bowie’s classic song ‘Changes’ on repeat. It was a…
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The lockdown due to the COVID-19 pandemic in the UK has brought rapid change to our structures and routines. One aspect for many that we likely did not comprehend at the start of the lockdown, as it was not understood quite how long the restrictions would last, is the impact…
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Considering the abundance of challenges that we are set to face in the coming years as a result of climate change, it is unsurprising that businesses and consumers are changing their ways to become less of the problem and more of the solution. Opposing the generally now outdated view that…
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We’re seeing huge changes in human activity and exercise levels across the globe. The evidence of our eyes tells us that more people seem to be exercising more than ever before, but does the data bear this out? And what are the implications for the future of the sports nutrition,…
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Hamish is set to speak at the ‘Futures for Food’ Symposium on Thursday 28th May 2pm – 5pm. This is an exciting event brought by the University of Portsmouth, by Professor Lisa Jack and Sandra Johnson. Keep reading for a message from Hamish and details of how you can attend…
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I hope you got some quality rest over the bank holiday weekend and filled your tank up for the weeks ahead as the country starts to tiptoe out of lockdown. Most of you know that I’m a British Cycling and Triathlon coach in my spare time for a couple of…
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We’re helping our clients re-imagine food and drink for retail, wholesale and foodservice. HRA Global’s FMCG Expert Panel aims to help bring the industry together to help pave the way for a more secure and sustainable future. And if you want to play a role in shaping the future, we…
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The way that the public is consuming drinks is changing. With increasing awareness of the impact of sugary drinks and the rise of ‘no and low alcohol’, brands are now looking to develop more natural, low-calorie drinks in order to move with public opinion. In the US, the introduction of…
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Gathering rich insight at scale – are digital ethnographies the ‘holy grail’ of online market research? Up until recently you could have been excused as thinking of the ethnographic method as something best left to academics. The word ‘Ethnography’ brings to mind in-depth studies of populations over time, typically in…
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The article I desperately wanted to write this month was a positive, uplifting piece about how both the food and drink industry and the nation has come together to rally round the vulnerable and the health service. And about how, after an Easter pause to reflect, there are the first early signs of a way out of the crisis. But sadly, that’s…
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What the HRA Consumer Panel is telling us about changes in lockdown food and drink habits ‘Unprecedented’ is a word we’re all hearing a lot of at the moment, it feels over-used but to be fair it just about sums up 2020 so far. When the Covid-19 crisis began it…
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There's still an opportunity to download our free 2020 Food and Drink Trend report. You can get it here: http://bit.ly/2019-2020TrendReport and let us know your thoughts!
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Great article on sugar reduction in confectionery from Just-Food that includes some insight from HRA Global's managing director, Hamish Renton
'...The tech is too good and the need is too great for ultimately this not to come back to the market.'
https://www.just-food.com/analysis/nestle-might-find-positives-in-failure-of-milkybar-wowsomes_id143096.aspx
#food
