I’m so excited to announce HRA Global became fully BCorp certified in late November. We scored 88.5, a strong score reflecting not only how we run our business, but also the hard work that the team have put in behind the scenes. There is some beautiful symmetry here as we’ve…
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2021 was the biggest year yet for Veganuary, seeing an estimated 1.5 million people in Britain adopting a plant-based diet for at least a month, with category sales reaching the dizzying heights of £23.1m (The Grocer, 2021). . We’re yet to see the statistics for 2022, but it’s looking to…
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‘Beauty is in the eye of the beholder’ is the idea that what one person may find beautiful, another may not. But what if that beauty is sustainable, environmentally friendly and comes with a positive impact on the world? That sounds like beauty you cannot argue with. Here at HRA,…
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Phew, with just a week to go until the festive break for most, it’s all kicking off in the trade right now with all eyes on price increases. Fresh food prices jumped by 1.2% in October in what was the highest rate of inflation since August 2019. Ambient food inflation for…
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What do consumers want? Their groceries delivered to their door! When do they want it? Now! With the speed at which consumers expect their deliveries getting faster and faster, last mile delivery is having it’s staring moment. From skincare to toilet roll, when buying online they are looking for and…
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With AI and machine-learning now transforming the qualitative landscape, a new era of qual has begun. With an array of exciting research platforms now at the end of our fingertips, at HRA, we have been exploring what this means for our clients and how this has enhanced the depth of…
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One of the very best things about doing this job is that, at times, you get to be counsellor, confidante and critical friend to some seriously interesting people. Well, this month in those conversations, it’s been full on. Top of the stressors is of course the ongoing supply chain…
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Our monthly impact reports continue to highlight how we run our office and hold us accountable. We strongly believe in transparency and our environmental scorecard allows us to keep track so that we can learn more about our behaviours. Our little garden continues to grow – with bulbs going in for a blooming Spring. A…
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While most of us are already familiar with the Fairtrade or Soil Association organic symbol on the back of the products we buy, the B Corp logo may be a little less familiar. The B Corp movement, certifying businesses that balance profit with purpose, is now taking hold in the…
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Some things you remember, but other things are seared into the memory. Thinking back when I was a Trading Manager at Argos (Sainsbury’s) or heading up Own Label at Tesco, the biggest cardinal sin you could commit by a country mile was to rack up out of stocks in your…
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Our monthly impact reports continue to highlight how we run our office and hold us accountable. We strongly believe in transparency and our environmental scorecard allows us to keep track so that we can learn more about our behaviours. Last month, we planted some new flowers and salad leaves in…
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There's still an opportunity to download our free 2020 Food and Drink Trend report. You can get it here: http://bit.ly/2019-2020TrendReport and let us know your thoughts!
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