5 Safeguards Free From Brands Can Take To Protect Their Sales And Reputations


Safeguard #1 – Balance Decrease fat and sugar and increase high fibre ingredients to replace gluten, rather than using additives and viscous glues.

Safeguard #2 – Quality Invest more in ingredients that focus on quality and health, rather than price. This enables the use of e.g. nutritious brown and fortified flours.

Safeguard #3 – Ingredients Replace palm oil with healthier oils that serve the same purpose.

Safeguard #4 – Clarity Clearer, better labelling.

Safeguard #5 – Education Start to be more honest with shoppers, especially the gluten free lifestyle consumer: Processed gluten free products are not, just by being gluten-free, ‘healthier’.

If you have any questions on how you can safeguard your brands reputation and products then give us a call on 01803 203387 or drop us an email at [email protected]

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