5 Safeguards Free From Brands Can Take To Protect Their Sales And Reputations
<![CDATA[With consumer trust hanging by such fragile threads, Free From brands face serious reputational damage if they continue to produce nutritionally sub-optimal products. Here are 5 safeguards I recommend you take: Safeguard #1 – Balance Decrease fat and sugar and increase high fibre ingredients to replace gluten, rather than using additives and viscous glues.
Safeguard #2 – Quality Invest more in ingredients that focus on quality and health, rather than price. This enables the use of e.g. nutritious brown and fortified flours.
Safeguard #3 – Ingredients Replace palm oil with healthier oils that serve the same purpose.
Safeguard #4 – Clarity Clearer, better labelling.
Safeguard #5 – Education Start to be more honest with shoppers, especially the gluten free lifestyle consumer: Processed gluten free products are not, just by being gluten-free, ‘healthier’.
If you have any questions on how you can safeguard your brands reputation and products then give us a call on 01803 203387 or drop us an email at [email protected]