Another Award for HRA Global Research


It’s been a busy couple of months for our research team. After months of preparation, CPD and interviews, I was delighted to be awarded Certified Member Status from the Market Research Society. While a personal award, it is also recognition for Kim, Chloe and the team and a huge endorsement of HRA Global’s strategy to focus solely on food and drink research. Having this certification will allow us to proceed with the Gold Standard of accreditation, namely MRS Company Partnership – so watch this space.

Over the past 3 months we’ve worked on a broad range of exciting research projects, from large scale online surveys to blind taste tests. At HRA Global, we pride ourselves on going above and beyond expectations to provide authentic, valuable insight. Each project starts with a meeting where work to understand our client’s business and their specific pain points. From this we design a bespoke methodology with the end goals in mind.

We recently met with a client looking for ground-breaking NPD in a category heavily influenced by foodservice and international trends. This meeting led to a bespoke methodology guided by some creative Ideation Sessions with early adopters in the category. Unlike a traditional focus group, in these creative sessions special attention needs to be given to encouraging energy and creativity by keeping respondents moving and constantly thinking about solutions beyond the obvious. Working on projects like this allows us to flex our research muscles and try out fresh, cutting edge techniques.

As well as helping clients with innovative NPD ideas, we can also help with a variety of other questions specific to the grocery market:

  • Refining your branding or packaging?
  • Unsure which flavours or pack formats to launch?
  • Adapting a food or drink product for a new market?
  • Looking to understand what retail buyers want and need a strong category sales story?
  • Identifying barriers to purchase alongside product usage and consumption occasions.

Unlike other agencies, we work solely in food and drink and our HRA Consumer Panel is one of the fastest growing in the UK.

This food and drink focus means we know the market inside out. With our Head of Research, Kim and Research Consultant, Chloe, experienced in commercial consulting, they are buzzing with fresh ideas on how to get the most out of the research process and the wider implications for our clients’ brands, all with an eye on growing our clients sales and helping them make better business decisions.

We are proud of what makes us different and we set ourselves the task of conveying this in 60 seconds of video – take a look here.

So, what does the next 3 months hold for HRA Global? Building works at the office are well underway, expanding our downstairs area to include room for a new research innovation hub. We are also progressing towards achieving MRS Company Partnership and also building up our HRA Consumer Panel.

It’s an exciting time so please get in touch as we would love to see if we could help you.

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