Britain – Open For Business!

  • The UK remains very attractive – at £180bn it is the second largest market for Food and Drink within the EU with almost 70m consumers.
  • British tastes are some 2-3 years ahead of Continental tastes.
  • British consumers like to experiment and try new food and drink, some 8,500 new products were launched last year.
  • The British economy is sound with consumers willing to pay a premium for Fair Trade, Free From, Organic and specific health products.
  • It’s an easy place to do business – providing you have the right partners.
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