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What’s under the Christmas tree this year? Inflation, Q Commerce and AI.

Phew, with just a week to go until the festive break for most, it’s all kicking off in the trade right now with all eyes on price increases. Fresh food prices jumped by 1.2% in October in what was the highest rate of inflation since August 2019. Ambient food inflation for…

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fmcg research hard seltzer

Are Hard Seltzers the Latest Battleground for the ‘War on Sugar’?

Having been around for seven years, Hard Seltzers are coming of age. By any measure, their growth has been impressive, and they are now an important part of the BWS (Beers, Wine and Spirits) category. The US has led the way with American millennials powering category growth. Brands like White Claw…

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