Congratulations Roseanna! A Q&A With Our New Head Of Client Operations

HRA Global is excited to congratulate Roseanna in her newly appointed position as Head of Client Operations. If you have spoken to HRA Global, you’ve probably had the pleasure of meeting Roseanna face-to-face, over the phone or via Zoom and know how much of an asset she is to the company. After 5 years heading up the Marketing and Commercial side of HRA, she is now stepping up to take charge of the wider business and oversee Market Research and FMCG Commercial Consulting.

Job title: Head of Client Operations

Education: BA Hons Politics, University of Exeter, Chartered Institute of Marketing

Explain Your Job In A Sentence (Or Two):

I will help ensure every client benefits from a smooth-running, successful and quality project. I will manage the business day-to-day from a client project perspective, overseeing each of our client projects from start to finish. What this will mean on a day-by-day basis is really as varied as FMCG itself! What I’ve learnt in my 5 years at HRA Global is that no day is the same and you should always expect the unexpected!

What Does A Typical Day Look Like For You?

Aside from my daily coffee ritual, there really is no such thing as a typical day for me. My priorities are dictated by what projects we have running at any one time and I constantly check in with Hamish and each of the team to keep an eye on what projects they are working on respectively, offering insight and support where needed.

Now that the outside is slowly opening up I am hoping that I’ll be engaging more and more with clients on a one-to-one basis, running workshops and hosting trade shows and conferences within the industry. Events were one of my favourite parts about the job pre-Covid and I’m excited to get back to the hustle and bustle of the trade.

What Did You Learn In Your Previous Role At HRA That’ll Help You In Your New Position?

I’d say I’ve got a pretty good grip on the ins and outs of FMCG across a wide range of categories, having been fortunate enough to dabble in almost everything over the last 5 years. I’ve worked on everything from skincare to dairy to pasta, and whilst I’ve specialised in marketing and commercial services, I’ve actually covered almost everything we offer as a business – including market research, supply chain and broader management consulting. Having such a diverse ‘diet’ of work for the last 5 years has taught me the value of staying curious and developing the skill of ‘joining the dots’… making sense of disparate perspectives and data to deliver genuine insight and advice.

What’s The Best Part About Working For HRA Global? 

I always tell friend and family that the fast-paced environment of FMCG is great for keeping me on my toes and I really mean it. Learning about the nuances of different categories from frozen to personal care to baby is really interesting. More importantly, getting to know clients in the wider industry has been rewarding and the person to person interaction is a huge factor of what makes me love my job.

What Do You Foresee Being Your Biggest Challenge In Your New Role? 

Having an oar in absolutely every project within the business might sound overwhelming for some but it is not too much of a step up from my previous role, where I was fortunate enough to interact with the majority of our clients and get involved with the majority of our projects anyway.

From a time management perspective, it’ll mean keeping on top of everything at all times but I’m mostly excited to be front and centre of HRA operations alongside Hamish and engage with everyone we’re lucky enough to work with.

What Are You Most Excited About In The New Role?

Getting to work more closely with my fantastic team at HRA Global is definitely the key highlight for me. We’re a well-oiled machine and as hard as we work, we also get on well both in and out of work. I’m also looking forward to getting back into the swing of office life post lockdown! And of course, I’m excited to work with a wider range of clients too.

If you’d like to get in touch with Roseanna to congratulate her on her new position or to see how HRA Global can help you, contact her at or

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