Food Scoop: Hamish Renton interview with the Free From Expo
Hamish shares his contemporary view on the free-from industry.
“The free-from market has been consistently growing at a rate of 20-30% year on year for a number of years now, and I don’t see any sign of the market declining. What’s interesting is that as sales continue to improve and retailers give free-from products more shelf space, so companies are making increasing efforts to raise the bar in terms of flavour, provenance, variety and innovation. It’s a virtuous circle that is now well embedded.
“I would say around 60% of free-from products are purchased by “lifestylers”. These are people who choose to purchase and eat free-from, on account of the perceived health benefits, rather than people who eat free-from due to a medical condition. In the UK, one in four consumers now purchase free-from.
“Having said that, I think that manufacturers…
To read the rest of this interview, see the HRA Global Interview On Free From Food Expo.