Hamish Talks Supermarket Strategy with Denise Van Outen
HRA Global CEO Hamish Renton Appears on Channel 4’s Secrets of Supermarket Buyers
You may have spotted a familiar face on Channel 4 this week – our CEO, Hamish Renton, featured in the debut episode of Secrets of the Supermarket Buyers, the new series hosted by Denise Van Outen.
The programme takes viewers behind the scenes of Britain’s biggest retailers to reveal how supermarket buyers decide what ends up on the shelves – and what doesn’t. From trend-spotting to pricing strategies, it’s a rare glimpse into the high-stakes world of food buying.
Hamish shared his insights into the mechanics of retail decision-making, how brands can get onto a buyer’s radar, and the key ingredients that make a product commercially viable.
“It was a lot of fun to film,” said Hamish, “with some great input from the other contributors. We tried to make complex topics accessible and shine a light on what really goes on behind the scenes.”
With decades of experience advising food and drink brands on how to navigate listings, NPD and commercial strategy, Hamish brought a balanced view of both brand ambition and retailer realities.
Missed the episode? Catch up now on Channel 4 On Demand.
