HRA Global: In Conversation with…Lubos Grepl and Graham Dickinson – The Future of Crop Protection
Crop Inputs, Digital Disruption, and the Future of Farming
The crop protection industry is facing transformation on multiple fronts – from innovation in biologicals and digital tools to supply chain uncertainty and changing regulation. In the latest episode of HRA Global’s In Conversation With series, our Director of Agri-Food, Jeffrey Verpaalen, is joined by seasoned industry experts Luboš Grepl and Graham Dickinson for a wide-ranging discussion on how the upstream end of the agri-food chain is evolving.
From the rise of value-added fertilisers to the fragility of agri-input supply chains, this expert-led conversation unpacks:
✔️ The rapid growth of biologicals as essential tools in crop protection
✔️ Why digital agriculture needs to shift from big data to simple, actionable insight
✔️ How agronomists are becoming strategic advisors on sustainability, soil health, and inputs
✔️ The impact of EU regulatory hurdles on innovation and investment in biologicals
✔️ Why seed and input supply chains remain vulnerable post-COVID and amid geopolitical tension
✔️ The importance of trust, field trials, and tailored solutions in farmer adoption
Watch here:
Get in touch
From biologicals and digital tools to regulatory change and supply chain resilience, our expert team understands the pressures facing today’s agri-inputs sector.
Contact us today to explore how we can help your business adapt, grow, and lead in a changing agricultural landscape.
