Butter & Spreads Under Pressure
Butter & Spreads Under Pressure
Butter & Spreads Under PressureHRA Global In The Grocer’s ‘The Dairymen’:
In this year’s Dairymen butter & spreads report, our very own Global Delivery Director, Ellen Jenkins, shares her insights on the trends shaping one of dairy’s most traditional yet fast-evolving categories.
Ellen highlights how block butter continues to win favour with health-conscious consumers thanks to its perception as a more natural, minimally processed option. While shoppers may be more cautious with usage as prices rise, butter’s reputation for authenticity is keeping demand strong.
She also points to the growing excitement around flavoured butters, predicting sweet and adventurous flavour profiles will continue to expand: from cinnamon bun to miso, and even umami and yuzu. Versatility in baking and desserts makes this an innovation space to watch. Read the full article in The Grocer here: https://www.thegrocer.co.uk/category-reports/spread-too-thin-dairymen-butter-and-spreads-category-report-2025/709969.article
