Knead for Change: How Pricey Ingredients are Shaping Home Baking
Knead for Change: How Pricey Ingredients are Shaping Home Baking
Knead for Change: How Pricey Ingredients are Shaping Home BakingHRA Global In The Grocer:
As the cost of traditional baking ingredients skyrockets, many of Britain’s favourite bakes (like fruitcake, scones, and crumbles) are losing their place in the kitchen. Rising prices and shifting consumer preferences are contributing to the decline in sales of these classic items. Liv Lucas, Project Delivery Executive, points out that shoppers are increasingly turning to own label products, which offer quality at a more affordable price.
To remain competitive, brands in the home baking sector must innovate. From convenient baking kits and easy upgrades to supermarket cakes, to new offerings that cater to modern tastes, there are ways to keep the market alive.
Read the full article in The Grocer here: https://www.thegrocer.co.uk/category-reports/currant-affairs-how-the-cost-of-dried-fruit-is-hindering-home-baking/707176.article
