It’s time for an honest debate about artificial sweeteners
It’s Time For An Honest Debate About Artificial Sweeteners
HRA Global In The Grocer:
In The Grocer’s latest Comment & Opinion feature, the conversation around artificial sweeteners is brought back into focus – highlighting the growing complexity behind sugar reduction and the choices brands now face when reformulating products.
Hamish Renton, CEO of HRA Global, shares his perspective on how the industry has moved quickly to reduce sugar, but may now need to pause and reassess the alternatives being used. As scrutiny around artificial sweeteners increases, the challenge is no longer just about removing sugar – but understanding what replaces it, and the trade-offs involved.
With evolving scientific research, changing consumer expectations and renewed attention on ingredient lists, there is no single solution. Instead, brands must navigate a more nuanced landscape, balancing functionality, perception and long-term confidence.
This piece highlights the need for a more balanced and transparent conversation across the industry – one that reflects both the progress made and the uncertainties that remain.
Read the full article in The Grocer here:
