Packaging, Purity & Positioning in Bottled Water
Packaging, Purity & Positioning in Bottled Water
HRA Global In The Grocer:
In The Grocer’s Focus on Bottled Water feature, innovation in functionality, sustainability messaging and convenience-led formats are highlighted as key drivers shaping category growth and shopper choice.
Kim Shaddick, Senior Research Consultant at HRA Global, contributed insight on how brands are using added benefits, packaging innovation and clear positioning to differentiate in an increasingly competitive bottled water landscape. With consumers seeking both hydration and perceived functional value, format innovation and purpose-led communication are becoming central to performance across channels.
Read the full article in The Grocer here:
