Why Free-from Needs a Face-lift…
Why Free-from Needs a Face-lift…
Why Free-from Needs a Face-lift…HRA Global In The Grocer:
As the free-from market continues to grow, brands are facing a challenge to stay relevant with younger, health-conscious consumers. In a recent article in The Grocer, Hamish Renton contributes to the conversation, pointing out how many free-from brands are still using outdated, clinical messaging that doesn’t resonate with today’s consumers.
Hamish stresses that brands need to embrace bold, fun, and exciting approaches to engage their audience, much like Juvela’s Oaf, which has adopted playful branding. He also discusses the role of social media and innovation in reshaping the free-from category.
Read the full article in The Grocer here: https://www.thegrocer.co.uk/category-reports/why-free-from-needs-a-revamp-trends-in-free-from-2025/707170.article
