HRA’s Top 5 Launches Of 2016 (So Far)


HRA’s Top 5 Launches of 2016 (So Far)

1.) For Goodness Shakes High Protein Water

For Goodness Shakes have broadened their range, with a new Protein Water product. With no sugar or fat and 20g of protein per 500ml bottle, this is an interesting concept and one which is completely new to the market. Capitalising on the high protein trend as well as the growing bottled water market, it is likely to appeal to a broad spectrum of consumers looking for healthy alternatives to sugar-laden soft drinks.

2.) Arla Protein Snack Pots

Using a blend of quark and yoghurt, as well as a separate topper with a blend of seeds and dried fruits, each 200g pot contains 20g of protein Arla have recently extended their successful Protein range with two snack pot varieties in Mellow Vanilla and Warm Ginger flavours.

3.)  Fry’s Rice Protein and Chia Nuggets

Fry Family have recently launched a range of high-protein meat replacements, including rice protein & chia nuggets and soy & flaxseed schnitzels. These products appeal to vegetarians and flexitarians alike through their on-trend, novel ingredients and flavours, adding a point of difference to the often- uninspiring frozen vegetarian section.

4.)  Alpro Fusion

These on-the-go 330ml packs are available in Coconut, Pineapple and Lemongrass as well as Soya, Apple and Kiwi. With such NPD increasing usage occasions and appealing to a growing market of on-the-go health conscious consumers, the phenomenal growth of Alpro is showing no signs of stopping!

5.) Minioti Probiotic Ice Cream

Made from genuine Jersey cow milk, this innovative probiotic ice cream uses stevia to position itself as a premium, healthier ice cream.

With its clear provenance positioning and no-added sugar message, it’s likely to appeal to adults and children alike. I’m sure you’ll agree, there have been some really interesting new launches this year and we are certainly looking forward to seeing what other NPD 2016 brings!

If you’ve a new, innovative challenger brand product and are looking for help with launching your range or would just like to discuss this growing market, then call us on 01803 203387 or email at [email protected].

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