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Food and Drink brands need to adapt quickly to the post COVID world

“The kaleidoscope has been shaken. The pieces are in flux. Soon they will settle again. Before they do, let us re-order the world.” I don’t often quote Tony Blair, but there is a first time for everything. Maybe it’s because, as a child of the 1970’s, my kaleidoscope was one…

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What happens next in the Food and Drink industry?

I have never known anything like this – it’s like the effect of the Twin Towers ‘9/11’ plus the Financial crisis combined in its impact. Extraordinary. I’ve spoken to about 30 clients this week and we all have very similar concerns for our teams as the virus is a human…

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washing hands safety from COVID-19

Is COVID-19 triggering a seminal moment for the food and drink industry?

What a difference a month makes. At the end of February, the sense of optimism around the trade was palpable and you could feel it in many different ways. There was a little spring in the step of marketing and commercial directors, a lot of brands were looking to expand…

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A Q&A with Roseanna, Marketing and Commercial Consultant

What has your career path been up to this point? I have worked for HRA Global for almost four years, starting in June 2016. Prior to this I was a ‘fresh grad’, having completed my Politics degree at the University of Exeter that same month. How would you define your…

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We’re going to The Source Trade Show 2020

Some of the HRA Global team will be attending the annual Source Trade Show at Westpoint Exeter next month (5th-6th February). The South West’s biggest and best trade show for the food & drink sector. Let us know if you’re going and we can arrange to catch up. Contact us here.…

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A Little Wave of Optimism

A very Happy New Year to all Grocery Insider newsletter readers and podcast listeners! I hope you’ve rested up around Christmas and New Year and now feel mentally ready to rejoin the fray. What strikes me about this January compared to last year is that there is cause for cautious…

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We Featured on Just-Food!

We featured on a Just-Food article ‘Keeping it real – plotting the likely UK food and industry trends of 2020’ back in November 2019. Andy Coyne asks key UK food industry influencers and analysts for their predictions of what we are likely to see in the sector in 2020. In…

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food and drink marketing agency pancakes

So, why should I use a Specialist Food and Drink Agency?

I was at Food Matters Live recently and amidst the talks and exhibitions, we carved out time for coffee with some industry movers and shakers. I was asked a great question: “Why use a specialist Food and Drink Marketing agency and not a generic one?” That’s a great question, I’m glad you asked. We…

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Food Matters Live: A Review

Last month, we made our annual trip to ExCel for the yearly Food Matters Live show – a tradeshow dedicated to exploring the latest trends and the ‘future of food’. With six rooms jam packed all day with seminars; five different thought-provoking attractions; networking roundtables and more, Food Matters Live…

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End of term report

I’m of a certain age where we used to have ‘end of term reports’ dished out by our teachers at school. Well, if we were rating 2019 as a year I would say ‘could do better’ or ‘must try harder’. It feels like the UK has been in a holding…

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We’re Participating in a Campden BRI Conference!

This week Roseanna, HRA Global’s food marketing and commercial consultant, will be at Campden BRI contributing to a seminar: Vegan Products – challenges and opportunities. Roseanna will be doing a market review and looking into the future of the plant-based category at 10.15am. “This presentation will examine the plant-based category…

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We’re at Food Matters Live 2019!

Hamish and Roseanna will be attending Food Matters Live this year at the ExCel in London. Roseanna is chairing a panel, as well as participating in one, in the Future of Retail Trends theatre, so make sure you stop by – you won’t want to miss out on insight into…

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