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The benefits of using a dedicated drinks and food marketing agency

I was at Food Matters Live this week and amidst the talks and exhibitions, we carved out time for coffee with some industry movers and shakers. I was asked a great question: why use a specialist Food and Drink Marketing agency and not a generic one?  That cuts to the heart…

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We’re at Food Matters Live 2019!

Hamish and Roseanna will be attending Food Matters Live this year at the ExCel in London. Roseanna is chairing a panel, as well as participating in one, in the Future of Retail Trends theatre, so make sure you stop by – you won’t want to miss out on insight into…

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Back to the Future?

It’s a curious mood out there in the trade at the moment. I have spoken to many folks over the last month and I think ‘drifting’ best sums up the mood.  The food and drink industry, like most of the UK, has a general feeling of restlessness. Time’s passing but…

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Another Award for HRA Global Research

It’s been a busy couple of months for our research team. After months of preparation, CPD and interviews, I was delighted to be awarded Certified Member Status from the Market Research Society. While a personal award, it is also recognition for Kim, Chloe and the team and a huge endorsement…

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Market Research Services

We teamed up with Rosie Philpott to produce this brilliant animation about the Market Research services we offer here at HRA. Watch below to discover our unique full-service approach, briefly condensed into 60 seconds! If you’d like to explore our Market Research services in more detail, click here. Contact us,…

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A Month of Celebration

It’s been a month to celebrate here at HRA Global, Nick Snowdon joined us from Prima Foods, and he brings a wealth of Food Technology and Operations experience to the team and like the rest of us, he has a love of food and drink coursing through his veins. He…

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The Decline of Eating Out

UberEATS, Just Eat and Deliveroo seem to be taking over the world’s eating habits. Covering almost all of the country, getting food delivered to you is getting easier and easier. British consumers are expected to spend 22% more on takeaway deliveries by the end of 2020, creating a market worth…

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Speciality and Fine Food Fair Review – 2019

Following the usual summer lull, what better way to get back into business than with a visit to the Speciality & Fine Foods Fair? Always a welcome signal of autumn, the Speciality and Fine Food Fair each year hosts over 700 producers and suppliers of artisan food and drinks, across…

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Food Air Miles – Higher Than We Think

Awareness of climate change is increasing, and many people are taking it personally, looking for ways to reduce their individual carbon emissions. The food choices we make are becoming an increasingly popular way to reduce carbon emissions. But food air miles are racking up as the vegan and health markets…

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We Featured on Just-Food!

We’ve been mentioned on Just-Food in an article all about co-manufacturing. As well as being more of a mature sector in North America, co-manufacturing is more established and more prevalent in some food categories than in others, according to Hamish Renton, managing director of UK food and drink consultancy HRA…

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Mitigating the Brexit risk: exploring the Onshoring dilemma

The impact of Brexit on the UK food and drink market is still shrouded in uncertainty. With half of the UK’s food supply imported and 30% coming from the EU, what can surely be said is that Brexit will have an enormous impact on UK food imports. The working assumption…

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Co-Packing 101

The nuts and bolts of the co-packing (also called co-manufacturing) arrangement typically involves: a ‘filling fee’of some description: this recognises both the process and filling/depositing costs of production such as heat, light power, labour and potentially repairs and maintenance. raw material and packaging pricing: there are a variety of approaches,…

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