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HRA Global announces BCorp certification

HRA Global announces B Corp certification

I’m so excited to announce HRA Global became fully BCorp certified in late November. We scored 88.5, a strong score reflecting not only how we run our business, but also the hard work that the team have put in behind the scenes. There is some beautiful symmetry here as we’ve…

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HRA Global Market Research Brands go Vegan

Meat Eaters 3.0: Our favourite brands go vegan

2021 was the biggest year yet for Veganuary, seeing an estimated 1.5 million people in Britain adopting a plant-based diet for at least a month, with category sales reaching the dizzying heights of £23.1m (The Grocer, 2021). . We’re yet to see the statistics for 2022, but it’s looking to…

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From Sleeping Beauty to Sustainable Beauty: How the beauty industry is waking up

‘Beauty is in the eye of the beholder’ is the idea that what one person may find beautiful, another may not. But what if that beauty is sustainable, environmentally friendly and comes with a positive impact on the world? That sounds like beauty you cannot argue with. Here at HRA,…

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getir-rapid-delivery

Is it a bird? Is it a plane? No, it’s my last mile delivery!

What do consumers want? Their groceries delivered to their door! When do they want it? Now! With the speed at which consumers expect their deliveries getting faster and faster, last mile delivery is having it’s staring moment. From skincare to toilet roll, when buying online they are looking for and…

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Brexit + COVID + Inflation =  Less Choice + Longer Waits + Higher Prices

One of the very best things about doing this job is that, at times, you get to be counsellor, confidante and critical friend to some seriously interesting people. Well, this month in those conversations, it’s been full on.   Top of the stressors is of course the ongoing supply chain…

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The B Corp Boom

While most of us are already familiar with the Fairtrade or Soil Association organic symbol on the back of the products we buy, the B Corp logo may be a little less familiar. The B Corp movement, certifying businesses that balance profit with purpose, is now taking hold in the…

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empty shelves in sainsbury's

Empty shelves = no sales = no profit

Some things you remember, but other things are seared into the memory. Thinking back when I was a Trading Manager at Argos (Sainsbury’s) or heading up Own Label at Tesco, the biggest cardinal sin you could commit by a country mile was to rack up out of stocks in your…

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zoom call on laptop

Digitalising Data Collection – The Methods Of The Moment

The COVID-19 pandemic has hampered the ability of researchers to engage with participants in face-to-face environments, forcing many to shift to online forms of data collection. With face-to-face research still not permitted unless there’s an absence of any alternative method (MRS Code of Conduct 2021), both brands and agencies alike…

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10 year anniversary collage

Rolling In The Deep: A Retrospective

It’s June 2011 and you can’t walk into any bar or workplace without “Rolling in the Deep” from Adele playing on the radio. Obama is in the White House celebrating after catching Osama Bin Ladin. Andy Murray is getting closer and closer to a grand slam win but Wimbledon this year belongs to Djokovic. All over the UK it feels like everyone is obsessed with trying (and mostly failing) to secure tickets for the London Olympics.

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earth

June’s Monthly Impact Report

It’s been a busy month at HRA Global and we are celebrating our 10-year anniversary! As we reflect upon how the FMCG industry has changed, we can also look at where it is going. We know that taking responsibility for our impact on the environment and on people needs to…

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carbon footprint

Carbon Foot-Printing & Labelling Developments Of The Last Decade

It goes without saying that the ‘Green Revolution’ that has taken place over the last decade has led to a dramatic increase in environmental awareness among consumers. In order to satisfy a market increasingly making decisions with green credentials and environmental issues in mind, companies and brands alike are recognising…

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sugary sweets

Free-From, Plant-Based & Sugar… Oh My! FMCG Trends Of The Last Decade

Here in the UK there is a real sense of momentum across the trade as the lockdown restrictions ease. It’s fantastic to see Foodservice opening up again and this demand is coming through to manufacturers in lumpy order patterns as the channel cautiously restocks with food and drink. 

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