Exploring Food-to-Go Innovations
Lunch is Going Places!
HRA Global In The Grocer:
Hamish discusses the evolving food-to-go market. With a background as a former Tesco project leader, Hamish provides insight into current consumer behaviours and supermarket strategies.
“For the supermarkets, it’s all about offering choice in meal deals to drive footfall in the hope that shoppers will buy more once they’re in stores.” Against this stiff, more affordable competition, “food to go operators need to do more to attract people through the door,” he points out.
