The Rise of Premium Cocktail RTDs
A New Wave in the Beverage Industry?
HRA Global In The Grocer:
Jess shares her insights into the growing trend of premium cocktail RTDs (ready-to-drink beverages). Consumers today are driven by three key needs: saving money, quality, and convenience. While hard seltzers have faced challenges in the UK market, there’s a growing shift towards high-end cocktail RTDs that mimic the experience of freshly prepared drinks at a fraction of the cost.
With consumer habits evolving, it’s crucial for brands to rethink their strategies and tap into this emerging demand. Could premium RTDs be the future of on-the-go beverages?
