With AI and machine-learning now transforming the qualitative landscape, a new era of qual has begun. With an array of exciting research platforms now at the end of our fingertips, at HRA, we have been exploring what this means for our clients and how this has enhanced the depth of…
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We’re helping our clients re-imagine food and drink for retail, wholesale and foodservice. HRA Global’s FMCG Expert Panel aims to help bring the industry together to help pave the way for a more secure and sustainable future. And if you want to play a role in shaping the future, we…
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Gathering rich insight at scale – are digital ethnographies the ‘holy grail’ of online market research? Up until recently you could have been excused as thinking of the ethnographic method as something best left to academics. The word ‘Ethnography’ brings to mind in-depth studies of populations over time, typically in…
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What the HRA Consumer Panel is telling us about changes in lockdown food and drink habits: ‘Unprecedented’ is a word we’re all hearing a lot of at the moment, it feels over-used but to be fair it just about sums up 2020 so far. When the Covid-19 crisis began it…
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In light of the current Covid-19 pandemic, running a face-to-face focus group is an impossibility. However, this does not mean that all taste tests and consumer research must be stopped. With the progress of digital technology and most of the population getting used to remote calls for work and seeing…
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In line with the progress of all things digital, there has been a great deal of interest in new high-tech online research methods in recent years. Various articles and luminaries have set out how online methods are able to surpass the value gained from traditional face-to-face techniques. It is certainly…
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It’s a common problem. You’ve designed a product that addresses a real gap in the market, your branding stands out against competitors – you’ve even got some feedback from consumers saying they would definitely buy your product. And yet, when your product hits the shelves, sales are nowhere near your…
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It’s been a busy couple of months for our research team. After months of preparation, CPD and interviews, I was delighted to be awarded Certified Member Status from the Market Research Society. While a personal award, it is also recognition for Kim, Chloe and the team and a huge endorsement…
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We teamed up with Rosie Philpott to produce this brilliant animation about the Food and Drink Market Research services we offer here at HRA. Watch below to discover our unique full-service approach, briefly condensed into 60 seconds! If you’d like to explore our Food Market Research services in more detail,…
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According to national data, the vegan trend quadrupled between 2012 and 2017. Waterstones has 2,058 books with titles that include the word vegan as of Jan 2019, compared to 994 in August 2018. As for grocery, in 2018 the UK launched the most vegan products onto supermarket shelves than any…
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Off of the back of ‘Is food for sharing anymore?’ we decided to create a list of the most obvious ways that technology and taste tests can be married. Taste tests are entirely about individuals consuming independently, the ultimate representation of eating food alone. A new project pulls into port…
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