In light of the current Covid-19 pandemic, running a face-to-face focus group is an impossibility. However, this does not mean that all taste tests and consumer research must be stopped. With the progress of digital technology and most of the population getting used to remote calls for work and seeing…
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In line with the progress of all things digital, there has been a great deal of interest in new high-tech online research methods in recent years. Various articles and luminaries have set out how online methods are able to surpass the value gained from traditional face-to-face techniques. It is certainly…
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It’s a common problem. You’ve designed a product that addresses a real gap in the market, your branding stands out against competitors – you’ve even got some feedback from consumers saying they would definitely buy your product. And yet, when your product hits the shelves, sales are nowhere near your…
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It’s been a busy couple of months for our research team. After months of preparation, CPD and interviews, I was delighted to be awarded Certified Member Status from the Market Research Society. While a personal award, it is also recognition for Kim, Chloe and the team and a huge endorsement…
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We teamed up with Rosie Philpott to produce this brilliant animation about the Food and Drink Market Research services we offer here at HRA. Watch below to discover our unique full-service approach, briefly condensed into 60 seconds! If you’d like to explore our Food Market Research services in more detail,…
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According to national data, the vegan trend quadrupled between 2012 and 2017. Waterstones has 2,058 books with titles that include the word vegan as of Jan 2019, compared to 994 in August 2018. As for grocery, in 2018 the UK launched the most vegan products onto supermarket shelves than any…
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Off of the back of ‘Is food for sharing anymore?’ we decided to create a list of the most obvious ways that technology and taste tests can be married. Taste tests are entirely about individuals consuming independently, the ultimate representation of eating food alone. A new project pulls into port…
Read MoreThere's still an opportunity to download our free 2020 Food and Drink Trend report. You can get it here: http://bit.ly/2019-2020TrendReport and let us know your thoughts!
#foodanddrink #fmcg
Great article on sugar reduction in confectionery from Just-Food that includes some insight from HRA Global's managing director, Hamish Renton
'...The tech is too good and the need is too great for ultimately this not to come back to the market.'
https://www.just-food.com/analysis/nestle-might-find-positives-in-failure-of-milkybar-wowsomes_id143096.aspx
#food
The February Grocery Insider Newsletter has arrived: We talk Hard Seltzers, Source Trade Show, and share a Q&A with Roseanna https://mailchi.mp/hra-global.com/a-bright-start-to-the-trading-year
#newsletter #insight #foodanddrink
