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The Grocery Insider

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Another award for HRA Market Research

It’s an exciting time for our market research team – a personal award and fresh, cutting edge research techniques.

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Market Research Services

We teamed up with Rosie Philpott to produce this brilliant animation about the Market Research services we offer here at HRA. Watch below to discover our unique full-service approach, briefly condensed into 60 seconds! If you’d like to explore our Market Research services in more detail, click here.  

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Taste Tests for the New Generation

Off of the back of ‘Is food for sharing anymore?’ we decided to create a list of the most obvious ways that technology and taste tests can be married. Taste tests are entirely about individuals consuming independently, the ultimate representation of eating food alone.  A new project pulls into port…

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taste tests

What’s the best way to run taste tests?

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market research image

If market research techniques keep on getting better, why do so many FMCG food and drink products still fail?

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Getting Insight Into Focus

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