Currently browsing : Market Research

Why In-Store Intercepts should be on your research radar

It’s a common problem. You’ve designed a product that addresses a real gap in the market, your branding stands out against competitors – you’ve even got some feedback from consumers saying they would definitely buy your product. And yet, when your product hits the shelves, sales are nowhere near your…

Read More

Another Award for HRA Global Research

It’s been a busy couple of months for our research team. After months of preparation, CPD and interviews, I was delighted to be awarded Certified Member Status from the Market Research Society. While a personal award, it is also recognition for Kim, Chloe and the team and a huge endorsement…

Read More

Market Research Services

We teamed up with Rosie Philpott to produce this brilliant animation about the Market Research services we offer here at HRA. Watch below to discover our unique full-service approach, briefly condensed into 60 seconds! If you’d like to explore our Market Research services in more detail, click here. Contact us,…

Read More

Meat Eaters 2.0

According to national data, the vegan trend quadrupled between 2012 and 2017. Waterstones has 2,058 books with titles that include the word vegan as of Jan 2019, compared to 994 in August 2018. As for grocery, in 2018 the UK launched the most vegan products onto supermarket shelves than any…

Read More

Taste Tests for the New Generation

Off of the back of ‘Is food for sharing anymore?’ we decided to create a list of the most obvious ways that technology and taste tests can be married. Taste tests are entirely about individuals consuming independently, the ultimate representation of eating food alone.  A new project pulls into port…

Read More
using research

Using Research to Generate Media Buzz

Read More
category research

How research can breathe life into a dying category

Read More
HRA taste testing research

HRA Taste Testing Research at Hammersmith Fitness First

Read More
taste tests

What’s the best way to run taste tests?

Read More
market research image

If market research techniques keep on getting better, why do so many FMCG food and drink products still fail?

Read More

Getting Insight Into Focus

Read More

Lost in Translation? 5 International Marketing Fails

Read More