It’s a common problem. You’ve designed a product that addresses a real gap in the market, your branding stands out against competitors – you’ve even got some feedback from consumers saying they would definitely buy your product. And yet, when your product hits the shelves, sales are nowhere near your…
Read More
It’s been a busy couple of months for our research team. After months of preparation, CPD and interviews, I was delighted to be awarded Certified Member Status from the Market Research Society. While a personal award, it is also recognition for Kim, Chloe and the team and a huge endorsement…
Read More
We teamed up with Rosie Philpott to produce this brilliant animation about the Market Research services we offer here at HRA. Watch below to discover our unique full-service approach, briefly condensed into 60 seconds! If you’d like to explore our Market Research services in more detail, follow the link above.…
Read More
According to national data, the vegan trend quadrupled between 2012 and 2017. Waterstones has 2,058 books with titles that include the word vegan as of Jan 2019, compared to 994 in August 2018. As for grocery, in 2018 the UK launched the most vegan products onto supermarket shelves than any…
Read More
Off of the back of ‘Is food for sharing anymore?’ we decided to create a list of the most obvious ways that technology and taste tests can be married. Taste tests are entirely about individuals consuming independently, the ultimate representation of eating food alone. A new project pulls into port…
Read MoreDon't miss this opportunity, there's still time to apply...
https://hra-global.com/news/were-hiring/
#graduate @BoostTorbay #recruitment #foodanddrink
Watch the highlights from our ideation sessions in Notting Hill with 20 category experts.
https://www.instagram.com/tv/B7Dlhx0no5L/?utm_source=ig_web_button_share_sheet
#foodandbev #foodanddrink #marketresearch #products #fmcg
