Müller Back In Big Pots After 5 Year Absence
Müller has returned to the big pot yoghurt category after five years with the launch of a 500g Müllerlight range. The Greek-style fat-free yoghurt contains no added sugar and launched in Tesco in skinny latte, coconut & vanilla, and lemon flavoured variants, at an introductory price of £1.
The launch was described as “interesting” by Hamish Renton, MD of food consultancy HRA Global. However, it faced stiff competition from big pot market leaders such as Yeo Valley, he added. “I’m sure it can play a role in the category but it will be harder for Müller to leverage its strengths with big pots; it’s much more about the quality of the ingredients and the provenance.”
See the full version of this article on The Grocer.