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oatly plant based milk

Oatly: The Plant-Based Drink Soon To Be Ingrained On UK Soil

Swedish brand Oatly is one of the most popular oat-based milk drinks in the UK, with its market share valued at £84.3m in January 2021. Despite some controversy in the Summer of 2020 due to investor Blackstone’s questionable sustainability credentials, the brand continue to grow in popularity and as such…

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grenade carb killa bar

Grenade: From Carb Killa, To Mondelez Winner. What Went Right?

Following the Mondelez’ acquisition of Grenade on the 22nd March for an estimated £200milion, Just Food’s Andy Coyne interviewed our very own Hamish Renton to ask about what he thinks this means for the future of the growing health snack category. Turning over £51.6m in 2019 (Companies House, 2019), Grenade…

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shopping trolley in supermarket

Being Clear On The ‘Retail Channel Of The Future’ Matters

With Brexit now behind them, cost reduction is the flavour of the month in the retail trade at the moment On the one hand suppliers are being asked for either direct selling price reductions or increased ‘contributions’ to this or that. On the other, jobs are being removed from an…

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shopper with bags of beauty products

Get The Spill On Beauty Refill

As glamorous as the beauty industry may be, it’s making a real statement on the global plastic crisis, with the industry found to produce a staggering 142 billion pieces of packaging each year (Zero Waste Week, 2018). Research also suggests approximately 95% of beauty packaging is thrown away after just…

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quantitative research in progress

Quantitative Surveys: Key Considerations

Whether you’re a new FMCG brand trying to break into a category, a long-time player whose sales have seen a slight decline, or someone in-between, gaining insight from your consumers is vital to succeed. Conducting a quantitative survey is a great way of gathering insight into the thoughts, feelings and…

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friends looking into sunshine

Brighter Days Ahead

Literally, brighter days are coming. Not a moment too soon, as I don’t know about you but I have been struggling. It seems the country, the continent and the world has been under a leaden blanket. At home as many of you know, I’ve been juggling work with home schooling…

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young boy smiling

Brushing Up On Children’s Oral Care Product Innovations

You’re never fully dressed without a smile, right? And what’s the best way to achieve a winning smile? You guessed it, keeping up with oral hygiene. In this article, a member of our established hygiene product marketing department takes an in-depth look at children’s oral care product innovations. Many of…

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beauty consultant on iphone

Beauty In The iPhone Of The Beholder – Why Virtual Beauty Consultations Are Here To Stay

It’s fair to say that the Covid pandemic has proven to be a period of adjustment, not only for consumers, but for brands too. With many businesses still forced to close their doors for the foreseeable future, businesses that rely on face-to-face contact with clients (everything from facialists, makeup artists, hairdressers, waxers, nail bars and perfume counters)…

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woman on laptop in dark room

Screen-Time And Our Skin: Is It Causing Us Damage?

Increased screen time has become something of a necessity (or a necessary evil) throughout the pandemic and only now are we shining light on the potential damage it can cause to our skin. It is estimated that UK adults spent an average of six hours and 25 minutes on their…

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2021 calendar

2021: Happy-ish Ever After?

Right before Christmas I was talking to a slightly feverish Supply Chain Director, he was sharing his current crop of logistical nightmares, looming in store availability challenges and staffing issues. In one way or another I’d been having the same conversation with so many people over the last three or…

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shopper in supermarket

Why We’re All Dieticians Now & Why Health Claims Are Redundant

I don’t know about you but I feel we are way, way past the “Information Age” in FMCG. To coin a phrase, shoppers are now in the “Information Burnout and Disinformation Age”. So many views, ‘facts’, standards, opinions about what ‘healthy’ means in food and drink on pack claims, brand…

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fireworks

Seeds Of Change

I have to say that I am glad to be closing the chapter on 2020. There is so much I am not going to miss about the year almost gone. And yet, in the midst of the year’s challenges, new dynamics emerged that are shaking up the FMCG sector –…

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