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HRA Global Market Research Brands go Vegan

Meat Eaters 3.0: Our favourite brands go vegan

2021 was the biggest year yet for Veganuary, seeing an estimated 1.5 million people in Britain adopting a plant-based diet for at least a month, with category sales reaching the dizzying heights of £23.1m (The Grocer, 2021). . We’re yet to see the statistics for 2022, but it’s looking to…

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From Sleeping Beauty to Sustainable Beauty: How the beauty industry is waking up

‘Beauty is in the eye of the beholder’ is the idea that what one person may find beautiful, another may not. But what if that beauty is sustainable, environmentally friendly and comes with a positive impact on the world? That sounds like beauty you cannot argue with. Here at HRA,…

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What’s under the Christmas tree this year? Inflation, Q Commerce and AI.

Phew, with just a week to go until the festive break for most, it’s all kicking off in the trade right now with all eyes on price increases. Fresh food prices jumped by 1.2% in October in what was the highest rate of inflation since August 2019. Ambient food inflation for…

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Is it a bird? Is it a plane? No, it’s my last mile delivery!

What do consumers want? Their groceries delivered to their door! When do they want it? Now! With the speed at which consumers expect their deliveries getting faster and faster, last mile delivery is having it’s staring moment. From skincare to toilet roll, when buying online they are looking for and…

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The New Qual Era

With AI and machine-learning now transforming the qualitative landscape, a new era of qual has begun. With an array of exciting research platforms now at the end of our fingertips, at HRA, we have been exploring what this means for our clients and how this has enhanced the depth of…

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Brexit + COVID + Inflation =  Less Choice + Longer Waits + Higher Prices

One of the very best things about doing this job is that, at times, you get to be counsellor, confidante and critical friend to some seriously interesting people. Well, this month in those conversations, it’s been full on.   Top of the stressors is of course the ongoing supply chain…

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September’s Monthly Impact Report

Our monthly impact reports continue to highlight how we run our office and hold us accountable. We strongly believe in transparency and our environmental scorecard allows us to keep track so that we can learn more about our behaviours. Our little garden continues to grow – with bulbs going in for a blooming Spring.  A…

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The B Corp Boom

While most of us are already familiar with the Fairtrade or Soil Association organic symbol on the back of the products we buy, the B Corp logo may be a little less familiar. The B Corp movement, certifying businesses that balance profit with purpose, is now taking hold in the…

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empty shelves in sainsbury's

Empty shelves = no sales = no profit

Some things you remember, but other things are seared into the memory. Thinking back when I was a Trading Manager at Argos (Sainsbury’s) or heading up Own Label at Tesco, the biggest cardinal sin you could commit by a country mile was to rack up out of stocks in your…

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newly planted flowers

August’s Monthly Impact Report

Our monthly impact reports continue to highlight how we run our office and hold us accountable. We strongly believe in transparency and our environmental scorecard allows us to keep track so that we can learn more about our behaviours. Last month, we planted some new flowers and salad leaves in…

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sunny beach

July’s Monthly Impact Report

July was a scorching month here in Devon which has given the team a chance to soak up some sun at the beach! It also gave our energy usage a break and helped reduce our figure for the month of July. We have set up a new recycling bin for…

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10 year anniversary collage

Rolling In The Deep: A Retrospective

It’s June 2011 and you can’t walk into any bar or workplace without “Rolling in the Deep” from Adele playing on the radio. Obama is in the White House celebrating after catching Osama Bin Ladin. Andy Murray is getting closer and closer to a grand slam win but Wimbledon this year belongs to Djokovic. All over the UK it feels like everyone is obsessed with trying (and mostly failing) to secure tickets for the London Olympics.

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