I don’t know about you but I feel we are way, way past the “Information Age” in FMCG. To coin a phrase, shoppers are now in the “Information Burnout and Disinformation Age”. So many views, ‘facts’, standards, opinions about what ‘healthy’ means in food and drink on pack claims, brand…
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I have to say that I am glad to be closing the chapter on 2020. There is so much I am not going to miss about the year almost gone. And yet, in the midst of the year’s challenges, new dynamics emerged that are shaking up the FMCG sector –…
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Freshly graduated from university, HRA’s newest recruit Jess shares a bit about herself outlining her experience, her excitement for the future and how her interest in FMCG began. What Has Your Career Path Been Up To This Point? Having graduated this summer from the University of Exeter with a BSc…
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These days, navigating around the skincare scene can seem something of a minefield, with lotions and potions for each and every perceived imperfection as consumers strive to transform their skin. Whether shoppers are looking to exfoliate, hydrate, brighten, or cleanse the sheer amount of beauty regimes and product recommendations can…
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Ever thought that instead of pick and mixing sweets, shoppers might like to pick and mix household cleaning products? No? Perhaps not surprising. With the introduction of new refill stations, shoppers now have the opportunity to pick and mix cleaning products to reduce plastic packaging. Will the sweet taste of…
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Design thinking is increasingly used by innovative health, beauty, food and drink brands to step change their product and proposition development. It is a great process but like anything, this is not to say it doesn’t have its challenges. By gaining a deep understanding of consumer needs and testing new…
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The current mood in the trade is quite a strange mixture of emotions. It’s unlike anything I’ve seen in 20 years client side or for the last almost 10 years running HRA Global. With the UK heading towards an uncharted Brexit and entering into a new chapter of UK/US relations there…
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The Covid crisis has forced research clients into new ways of working and while shutting the door on some research methods, it has opened up opportunities for others. With face-to-face focus groups a ‘no go’ or ‘difficult’ in the era of the lockdowns, alternative digital methods have stepped up to…
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The beauty of modern technology is the depth and range of information that it makes available to us. In the midst of this digital revolution, the personal monitoring movement is now gaining momentum. With the ability to acquire data on just about every aspect of our health – are we…
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During the lockdown, shoppers were told to stay inside, work from home, and travel only when necessary. Although this may have been undesirable to some, it provided opportunity to start a new adventure in the realm of food. People took to the kitchen as a place of escapism from the…
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I absolutely love the autumn months and trade wise the early autumn saw a rebound in fortunes for many. It’s been an amazing season outdoors with the colours so vibrant after the warm spring, and summer weather motivating so much growth in trees, plants and crops. So, I’m not going…
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Get to know the newest member of our HRA team, Danni Jordan through this Q&A style read where we learn a little bit about her career thus far, her motivations and passions. What Has Your Career Path Been Up To This Point? I’ve had a fairly eclectic career path before…
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There's still an opportunity to download our free 2020 Food and Drink Trend report. You can get it here: http://bit.ly/2019-2020TrendReport and let us know your thoughts!
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