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fmcg expert panel

Help Shape the Future of Food and Drink!

We’re helping our clients re-imagine food and drink for retail, wholesale and foodservice. HRA Global’s FMCG Expert Panel aims to help bring the industry together to help pave the way for a more secure and sustainable future. And if you want to play a role in shaping the future, we…

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people enjoying bottles of sparkling tea

Milk? Sugar? Sparkling? Can the UK Learn to Love Sparkling Tea?

The way that the public is consuming drinks is changing. With increasing awareness of the impact of sugary drinks and the rise of ‘no and low alcohol’, brands are now looking to develop more natural, low-calorie drinks in order to move with public opinion. In the US, the introduction of…

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taking a photo of meals

What Deep Dive Research Can Offer Food and Drink Brands

Gathering rich insight at scale – are digital ethnographies the ‘holy grail’ of online market research? Up until recently you could have been excused as thinking of the ethnographic method as something best left to academics. The word ‘Ethnography’ brings to mind in-depth studies of populations over time, typically in…

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Julie Waddell Podcast Ep

A Very Moorish Conversation With Julie Waddell – The Grocery Insider Podcast

In this week’s episode of The Grocery Insider podcast, in association with HRA Global, we speak to Julie Waddell, founder of Moorish Humous and Dips. You can listen to the full episode of A Very Moorish Conversation With Julie Waddell on the Grocery Insider, via Apple Podcasts or Spotify. 0 –…

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Gellan Watt Podcast Episode

Resetting the Client and Agency Relationship with Gellan Watt – The Grocery Insider Podcast

In this week’s episode of The Grocery Insider, in association with HRA Global, we speak to Gellan Watt, global brand and creative strategy consultant. You can listen to the full episode of Resetting the Client and Agency Relationship on the Grocery Insider site, via Apple or Spotify. 0 – 9…

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Simon Thorpe podcast ep

A Real Corker, An Interview With Simon Thorpe MW

In this week’s episode of The Grocery Insider, in association with HRA Global, we speak to wine industry consultant, Simon Thorpe MW. You can listen to full episode here, or via Apple Podcasts or Spotify.  0 – 8:43 Introduction to Simon Simon started at Fortnum and Mason and moved into…

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empty restaurant during coronavirus

Have the rules of the game changed for food and drink brands?

The article I desperately wanted to write this month was a positive, uplifting piece about how both the food and drink industry and the nation has come together to rally round the vulnerable and the health service. And about how, after an Easter pause to reflect, there are the first early signs of a way out of the crisis.   But sadly, that’s…

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stocked supermarket

The Initial Shopper Verdict is in: What the HRA Consumer Panel is Telling us About Changes in Lockdown Food and Drink Habits

What the HRA Consumer Panel is telling us about changes in lockdown food and drink habits: ‘Unprecedented’ is a word we’re all hearing a lot of at the moment, it feels over-used but to be fair it just about sums up 2020 so far. When the Covid-19 crisis began it…

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story hacking podcast episode

Storyhacking With Genevieve Boast – The Grocery Insider Podcast

In this week’s episode of The Grocery Insider, in association with HRA Global, we speak to Genevieve Boast, founder of ‘Beyond Human Stories’. You can listen to the full episode of Storyhacking With Genevieve Boast via the Grocery Insider, Apple Podcasts or Spotify. Introduction and the state of organisations now:…

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people queue at waitrose during coronavirus pandemic

Food and Drink brands need to adapt quickly to the post COVID world

“The kaleidoscope has been shaken. The pieces are in flux. Soon they will settle again. Before they do, let us re-order the world.” I don’t often quote Tony Blair, but there is a first time for everything. Maybe it’s because, as a child of the 1970’s, my kaleidoscope was one…

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smartphone and laptop

Running An Effective Online Focus Group

In light of the current Covid-19 pandemic, running a face-to-face focus group is an impossibility. However, this does not mean that all taste tests and consumer research must be stopped. With the progress of digital technology and most of the population getting used to remote calls for work and seeing…

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opening a fermentable drink

Functional Health Part 2 – Gut Health – Trend Report 2020 Extract

Gut health in 2020 has hit its tipping point – its entrance into the mainstream marks a point of no return to the old school. On the edge – Gut Health’s tipping point It’s becoming increasingly common to see British supermarkets now regularly stocking fermented foods outside of the world…

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