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A Sparkling Future for the Household Category – Can A Clean House Mean A Clean Planet?

Driven by consumer demands for greater social responsibility, circular economies, and a general commitment to environmental wellbeing, the ‘sustainability’ buzzword is making its way into the household product market. With its increasing prevalence in wider society, FMCG companies are becoming more active in this transition through their desire to meet…

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Autumn’s Anecdata

I don’t know about you, but I have been swamped with ‘anecdata’ about what’s going to happen this autumn. You might not have heard the word anecdata – it’s a blend of the anecdote and actual data – but you know it when you see it. It’s when folks take…

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A BCorp Update – It’s A Marathon, Not A Sprint!

As some of you may know, we have been undertaking the necessary steps to gain a B Corporation (BCorp) certification. We’ve shrouded the exact meanings of this in mystery and thought it time to outline how far along the journey we’ve got to whilst we explain what BCorp is, what…

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Welcome Poppy Rucki! A Q&A With HRA Global’s Graduate Researcher

HRA Global would like to give a warm welcome to our newest team member, Poppy! She joins the HRA Global team as a Graduate Researcher and we can’t wait to work alongside her. Take a look at our question and answer article below to learn a bit more about our…

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Plus ça change, plus c’est la même chose

The French have a saying I have been thinking about for much of the month – ‘Plus ça change, plus c’est la même chose’ – literally ‘the more things change, the more they stay the same’. Certainly, the first part of that, “the more things change’, immediately comes to mind…

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A Fast Buck? What is Chrononutrition and Why Should Food, Tech and Health Brands Care?

For years, mainstream nutrition advice has held that ‘a calorie is just a calorie’ and that it doesn’t matter if that calorie comes from fat, carbohydrate or protein. As long as total calories burnt by the body each day exceeds total calories consumed, broadly all is good.  I remember phrases…

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Food & Drink Marketing And Branding That Works

I am going to come out and say it: what is needed by Food and Drink brands is design that works. By ‘works’ I mean design that generates more sales, outshines the competition and raises both the rate and weight of purchase. The acid tests of success are: does this…

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Ethics Part 2 – Trust Issues – 2020 Trend Report Extract

Read Ethics Part 1 – Trust Issues – 2020 Trend Report Extract here. Ethics Part 2 – Trust Issues Plant Based Plastic Nestle and Danone’s NaturALL bottle alliance intends to launch its own PET made from bio-based materials. This alliance was founded in 2017, with PepsiCo, joining in late 2018.…

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Ethics Part 1 Trust Issues 2020 Trend Report

Ethics Part 1 – Trust Issues – 2020 Trend Report Extract

Ethics Part 1 Trust Issues Scandals follow the zeitgeist, have predicted the plant-based revolution and stricter regulations on the industry today and for the future. Alternative Ethics Common ethical concerns facing the alternative, plant-based market in 2019 included searching for the most sustainable, eco-friendly options, especially in milks. This had…

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A Q&A With Roseanna, Marketing and Commercial Consultant

What has your career path been up to this point? I have worked for HRA Global for almost four years, starting in June 2016. Prior to this I was a ‘fresh grad’, having completed my Politics degree at the University of Exeter that same month. How would you define your…

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Convenience – Driven by Generational Change – 2020 Trend Report Extract

Convenience – Driven by generational change Snacking Beyond Sugar Second generation CBD brands will have research-proven effective doses. Generally, 2019 releases had a small amount of CBD. 2020 will see an increasing consumer awareness of what constitutes an effective dose. Entry capital cash is likely to translate into a plethora…

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2020 Trend Report

Looking at last year’s report, 90% of what we said would happen, happened. Room for improvement but we’re pleased with that. So, save money on buying a crystal ball this new year and check out our 2020 predictions for the food industry. The report deep dives into the future of:…

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