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2021 calendar

2021: Happy-ish Ever After?

Right before Christmas I was talking to a slightly feverish Supply Chain Director, he was sharing his current crop of logistical nightmares, looming in store availability challenges and staffing issues. In one way or another I’d been having the same conversation with so many people over the last three or…

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shopper in supermarket

Why We’re All Dieticians Now & Why Health Claims Are Redundant

I don’t know about you but I feel we are way, way past the “Information Age” in FMCG. To coin a phrase, shoppers are now in the “Information Burnout and Disinformation Age”. So many views, ‘facts’, standards, opinions about what ‘healthy’ means in food and drink on pack claims, brand…

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Seeds Of Change

I have to say that I am glad to be closing the chapter on 2020. There is so much I am not going to miss about the year almost gone. And yet, in the midst of the year’s challenges, new dynamics emerged that are shaking up the FMCG sector –…

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consulting executive jess

Welcome Jess Blake! A Q&A With HRA Global’s Consulting Executive

Freshly graduated from university, HRA’s newest recruit Jess shares a bit about herself outlining her experience, her excitement for the future and how her interest in FMCG began. What Has Your Career Path Been Up To This Point? Having graduated this summer from the University of Exeter with a BSc…

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hope in a jar

Hope In A Jar

The current mood in the trade is quite a strange mixture of emotions. It’s unlike anything I’ve seen in 20 years client side or for the last almost 10 years running HRA Global.  With the UK heading towards an uncharted Brexit and entering into a new chapter of UK/US relations there…

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family with a meal kit

Meal Kits – Are They Back In The Big Time?

During the lockdown, shoppers were told to stay inside, work from home, and travel only when necessary. Although this may have been undesirable to some, it provided opportunity to start a new adventure in the realm of food. People took to the kitchen as a place of escapism from the…

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woman in autumn

October: A Chill Wind?

I absolutely love the autumn months and trade wise the early autumn saw a rebound in fortunes for many. It’s been an amazing season outdoors with the colours so vibrant after the warm spring, and summer weather motivating so much growth in trees, plants and crops. So, I’m not going…

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danni jordan in fmcg factory

Welcome Danni Jordan! A Q&A With HRA Global’s Marketing and Commercial Executive

Get to know the newest member of our HRA team, Danni Jordan through this Q&A style read where we learn a little bit about her career thus far, her motivations and passions. What Has Your Career Path Been Up To This Point? I’ve had a fairly eclectic career path before…

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unilever sign and household products

A Sparkling Future for the Household Category

Driven by consumer demands for greater social responsibility, circular economies, and a general commitment to environmental wellbeing, the ‘sustainability’ buzzword is making its way into the household product market. With its increasing prevalence in wider society, FMCG companies are becoming more active in this transition through their desire to meet…

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Autumn’s Anecdata

I don’t know about you, but I have been swamped with ‘anecdata’ about what’s going to happen this autumn. You might not have heard the word anecdata – it’s a blend of the anecdote and actual data – but you know it when you see it. It’s when folks take…

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bcorp business poster

A BCorp Update – It’s A Marathon, Not A Sprint!

As some of you may know, we have been undertaking the necessary steps to gain a B Corporation (BCorp) certification. We’ve shrouded the exact meanings of this in mystery and thought it time to outline how far along the journey we’ve got to whilst we explain what BCorp is, what…

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Welcome Poppy Rucki! A Q&A With HRA Global’s Research Executive

HRA Global would like to give a warm welcome to our newest team member, Poppy! She joins the HRA Global team as a Graduate Researcher and we can’t wait to work alongside her. Take a look at our question and answer article below to learn a bit more about our…

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