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Food & Drink Marketing and Branding that works

I am going to come out and say it: what is needed by Food and Drink brands is design that works. By ‘works’ I mean design that generates more sales, outshines the competition and raises both the rate and weight of purchase. The acid tests of success are: does this…

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water bottle tops

Ethics Part 2 – Trust Issues – 2020 Trend Report Extract

Read Ethics Part 1 – Trust Issues – 2020 Trend Report Extract here. Ethics Part 2 – Trust Issues Plant Based Plastic Nestle and Danone’s NaturALL bottle alliance intends to launch its own PET made from bio-based materials. This alliance was founded in 2017, with PepsiCo, joining in late 2018.…

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Ethics Part 1 Trust Issues 2020 Trend Report

Ethics Part 1 – Trust Issues – 2020 Trend Report Extract

Ethics Part 1 Trust Issues Scandals follow the zeitgeist, have predicted the plant-based revolution and stricter regulations on the industry today and for the future. Alternative Ethics Common ethical concerns facing the alternative, plant-based market in 2019 included searching for the most sustainable, eco-friendly options, especially in milks. This had…

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A Q&A with Roseanna, Marketing and Commercial Consultant

What has your career path been up to this point? I have worked for HRA Global for almost four years, starting in June 2016. Prior to this I was a ‘fresh grad’, having completed my Politics degree at the University of Exeter that same month. How would you define your…

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browsing for restaurants on computer

Convenience – Driven by generational change – 2020 Trend Report Extract

Convenience – Driven by generational change Snacking Beyond Sugar Second generation CBD brands will have research-proven effective doses. Generally, 2019 releases had a small amount of CBD. 2020 will see an increasing consumer awareness of what constitutes an effective dose. Entry capital cash is likely to translate into a plethora…

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2020 Trend Report

Looking at last year’s report, 90% of what we said would happen, happened. Room for improvement but we’re pleased with that. So, save money on buying a crystal ball this new year and check out our 2020 predictions for the food industry. The report deep dives into the future of:…

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Another Award for HRA Global Research

It’s been a busy couple of months for our research team. After months of preparation, CPD and interviews, I was delighted to be awarded Certified Member Status from the Market Research Society. While a personal award, it is also recognition for Kim, Chloe and the team and a huge endorsement…

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hamish

A Month of Celebration

It’s been a month to celebrate here at HRA Global, Nick Snowdon joined us from Prima Foods, and he brings a wealth of Food Technology and Operations experience to the team and like the rest of us, he has a love of food and drink coursing through his veins. He…

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co-packing team HRA

The Inside Scoop on Co-Packing

We hope you are enjoying the start of autumn, it’s always a spectacular time of year in nature with the leaves turning colour and the seasons shifting gear. Of course, this is no ordinary September, as with Brexit on the horizon at the end of next month, so much is…

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